July 2018

Mohammad Anas Wahaj | 28 jul 2018

Collaborative partnerships between local government, community, nonprofit organizations, academia and businesses can do wonders to enhance the various aspects of localities, cities and regions. An old factory site being rehabilitated as a business park in Lackawanna (New York, USA) is an example of sustainable redevelopment and the impact a local government can have on climate change. Erie County Executive Mark Poloncarz, Deputy Executive Maria Whyte and others officials visited Conrnell Universuty campus and discussed the redevelopment project with faculty and shared county initiatives focused on sustainability and economic growth, quality of life and building strong communities. Mr. Poloncarz says, 'Strong partnerships and sustainable practices are essential to progress, giving more people a say in their community and making responsible use of our resources to effect change that benefits generations yet to come.' Basil Safi, Executive Director of the Office of Engagement Initiatives at Cornell, says, 'The event was organized as a launching point to further community-engaged research and learning collaborations with Erie County', seeding ideas for potential projects involving Cornell students and faculty.' Initiatives for a Smart Economy (I4SE) is an economic development strategy Erie County enacted in 2013 and updated last year as I4SE 2.0. It contains 71 initiatives and is focused on inclusion and creating shared opportunities for all residents, to address persistent poverty and underemployment. Max Zhang, associate professor of mechanical and aerospace engineering at Cornell, says, 'I can envision that students team up with community partners to address specific challenges they are facing.' Rebecca Brenner, a lecturer at the Cornell Institute for Public Affairs, began a project in spring 2017 in Buffalo (NY) on improving communications during an emergency for that city's diverse, multilingual refugee population, and creating an emergency notification plan with nonprofit resettlement agencies as community partners. Erie County has about 300 current strategic initiatives led by county departments with community partners. They include fostering hiring of disadvantaged residents in high-poverty areas for construction jobs amid Buffalo's building boom; exploring the feasibility of a new convention center to spur tourism; creating an agribusiness park in rural southern Erie County; supporting health and human services agencies and energy programs targeting low-income households; and infrastructure and environmental remediation in county parks. Shorna Allred, associate professor of natural resources at Cornell, says, 'I was quite impressed and intrigued by what they are doing in Buffalo...We are similarly trying to bring together a partnership of people to work on sustainability issues across the city...' Read on...

Cornell Chronicle: Sustainable economic strategies spur engaged research interest
Author: Daniel Aloi

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Mohammad Anas Wahaj | 22 jul 2018

In a developing country like India low-income groups often lack access to proper healthcare. But, mobile technology can provide ways to enable these groups have knowledge and resources to drive preventative healthcare. Lead researchers, Aakash Ganju (co-founder of Avegen), Sumiti Saharan (Neuroscientist, Team Lead of Design & Research at Avegen), Alice Lin (Global Director of social innovation at Johnson & Johnson), Lily W. Lee (President of Almata, a division of Avegen), explain the research conducted by their team on the digital usage patterns of underserved groups in two urban areas of India, and iteratively tested user interface and content design. Researchers generated primary research insights from more than 250 new mothers and fathers living in low-income communities, and achieve understanding of the core barriers and digital needs of this population. Researchers suggest, 'Embedding health care into digital tools requires that providers overcome contextual barriers and undertake deliberate design processes. To succeed, providers must develop a nuanced understanding of the obstacles to consuming information digitally, as well as glean insights from technology, interface design, and behavioral science.' Following are some insights from the research - (1) Cost is no longer the biggest barrier: In the last year, a strong government regulatory authority has promoted competition and consumer benefits that have rapidly driven down both smartphone and data costs. (2) Infrastructure can overcome any remaining cost barriers: Only 5% of people living in less-connected and less-developed localities owned smartphones, compared to a significant 56% of individuals with similar incomes living in neighborhoods with good mobile network and infrastructure. (3) Digital experiences are not often built for low-income, urban populations: The most pervasive barrier to digital adoption in India today is a lack of knowledge about how to use digital interfaces. Language is also a barrier. India has an overall literacy rate of 74%. However, only about 10% of Indians can communicate in English - the language of the Internet. Local language content is scarce. There are gaping holes in the understanding of early-stage user requirements and pain points, from both the digital interface and content experience perspectives. (4) There is a lack of trust in health-related digital information: Low-income, underserved communities who have not been exposed to authentic digital content often have extreme distrust in digital information pertaining to health. Only 12% of families thought information from digital sources was reliable, compared to more than 90% finding information from doctors and mothers to be most, very, or somewhat reliable. According to researchers, to truly meet the needs of underserved consumers, providers must focus on the following areas - (1) High-quality content: To engage users on digital platforms, providers must use differentiated content that connects with a user's specific journey. The form, tone, and continuity of content matters. Video formats optimized for small, low-quality displays are most effective in driving engagement. When visual formats are not feasible, audio formats are the next best alternative. Understand the environments in which users consume health. Include local elements in the content, like referring to local clinics etc. (2) Behavior change: Engaging users is vital to directing changes in consumer health behavior. It's important to be deliberate about the design of the user journey. Offering incentives for content consumption, sharing, and specific health-related behaviors can help nudge users toward desired health-related behaviors. (3) Technology: Mobile apps need to be light and fast, have low memory and data requirements, and be able to run on slow and patchy networks. Display data consumption frequently, enhanced ability to view offline content and share content within community is important for engagement. (4) Design team structure: Multidisciplinary teams that bring together expertise in technology, design, business and sustainability, end-user thinking, and behavioral sciences tend to create the most effective designs. To design for the end user, providers must design with the end user, particularly for populations who are not digitally fluent. Teams should develop a thinking environment and processes that allow for hypothesis development, application design, testing, analytics, and retesting in rapid, parallel, iterative cycles. Read on...

Stanford Social Innovation Review: Expanding Access to Health Care in India Through Strong Mobile Design
Authors: Aakash Ganju, Sumiti Saharan, Alice Lin Fabiano, Lily W. Lee

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