May 2024

Mohammad Anas Wahaj | 22 may 2024

Artificial intelligence (AI) is making inroads into many fields and so it is in architecture and related areas like interior design, urban planning, landscape etc. As it is in early stages of adoption there is excetement, experimentation, uncertainty and concerns. A recent survey of 1200 architectural profesionals throws light on what the industry really thinks about AI and asked how it impacts design processes and workflows, and human resources in the industry. HIGHLIGHTS OF THE SURVEY - (1) The Use of AI Is Being Propelled by Experimentation and Self-Driven Learning: 60% of the respondents are using AI without formal training; Integration issues, lack of testing time, and insufficient training resources are challenges faced in adopting AI tools for architectural projects; More than 2/3rd of respondents already use AI or intend to do so soon. (2) The Highest Satisfaction With AI Is When It's Used During the Early Design Stages: More than 67% of respondents feel so; Only about 30% deemed AI renderings suitable for design development and beyond due to concerns regarding precision and control. (3) AI Technology Will Soon Become Standard in Architectural Design but Needs to Evolve: 52% expressed concerns about AI's potential to disrupt job security within the architectural visualization field; 74% agreed that there should be ethical guidelines governing AI's use. Read on...

ArchDaily: What 1,200+ Architects and Designers Really Think About AI in Architecture
Author: NA

Mohammad Anas Wahaj | 21 may 2024

As social media continues to grow, businesses need effective strategies to target users. According to 'The 2023 Sprout Social Index', 53% of consumers say their social media usage has been higher over the last two years than the previous two years. Business-to-business marketing on social media requires specific tactics and strategies as the sales and decision-making cycles of B2B products and services are long and have different client dynamics, engagement and relationships. Following are 5 B2B social strategy fundamentals - (1) Align goals to the business and have clarity of purpose: Create brand awareness; Build a loyal community through targeted educational content; Build credibility and trust by consistent valuable engagement; Integrate social media strategy with overall business plan. (2) Adopt a customer-centric B2B social strategy: Understand the businesses and individuals you intend to engage with; Customize commnication to the target audience; Use social data and respond effectively. The 2023 Index revealed that 51% of consumers think the most memorable action a brand takes on social media is simply responding. (3) Prioritize authenticity: Engage with authentic and human-centric content; Focus on two-way conversations; Initiate regular audience polls and surveys for feedback; Utilize listening tools to understand conversations on industry topics and engage with thought leadership; Showcase real experiences with customers. (4) Leverage employee advocacy: Today's customers rely on their peers to tell them who they should buy from, with 84% of people trusting friends and family recommendations; Employees are the best B2B influencers of the brand; Benefits of well-organized employee advocacy program includes expanded social reach, approved content mitigates risk to brand perception, improvement in employee engagemnt and drives more leads. (5) Use analytics to inform your B2B social media marketing: Sprout's 2023 State of Social Media report shows that 7 in 10 leaders agree that social is currently underutilized within their organization. And 97% of business leaders believe that the use of social data to understand market trends will increase over the next years; use analytics to optimize and advance B2B content marketing strategy; Use social data for market understanding and research; Using social media intelligence helps understand audiences that leads to customize strategies for specific channels at specific platforms and at specific stage. Read on...

Sprout Social: How to build a customer-centric B2B social media strategy
Author: Kiran Shahid

Mohammad Anas Wahaj | 20 may 2024

According to the annual 2023 European Union survey on the use of ICT in households and by individuals, 30% of EU internet users aged 16 to 74 reported that they had done an online course or used online learning material in the three months prior to the survey. In 2022 the participation in online education was 28%. The top 5 EU countries that have the highest share of internet users doing an online course or using online learning material - Netherlands (54%); Finland (53%); Sweden (48%); Spain (47%); Estonia (45%). The bottom 5 with least online education popularity include - Romania (10%); Cyprus (16%); Bulgaria (17%); Greece (17%); Poland (18%). Increase in online learning - Netherlands (+12 percentage points); Sweden (+7 pp); Malta (+5 pp); Estonia (+5 pp); Croatia (+5 pp). Decrease in online learning - Greece (-12 pp); Cyprus (-5 pp); Austria (-2 pp); Slovenia (-2 pp). Read on...

European Union - Eurostat: Increase in online education in the EU in 2023
Author: NA