January 2023

Mohammad Anas Wahaj | 31 jan 2023

Even though for founders making their sart-up known, to grow the brand and innovation are essential components, but intentionally adopting PR strategies are often overlooked. Jenna Guarneri, founder and CEO of JMG Public Relations, with focus on innovators and startups, suggests ways for founders to get involved in the PR process as they are the most knowledgeable, committed, passionate and enthusiastic about their startups - (1) Understand Who You Are: Better understand the identity of the company and its goals and communicate it effectively to the customers. (2) Understand Your 'What' And 'Why': Understand what the brand represents and infuse core values and build the messaging accordingly. This will help in developing how the audience perceive the brand. (3) Create An Impact: Proactively create a positive image and be cautious while using digital media as a communication tool as any mistake can dilute the hard work done while building the image. (4) Build A Loyal Following: Relationships are a critical component of PR. Nurture and grow relationships with customers, and create a connection and develop trust to gain loyal following. (5) Know Your Competitors: To differentiate your brand, fully understand the competition and create a unique messaging to communicate how good you are at what you do and at addressing the pain points of your customers. This make you stand out from competition. Read on...

Forbes: 5 PR Tips That Every Founder Needs To Know
Author: Jenna Guarneri

Mohammad Anas Wahaj | 29 jan 2023

Landscape design starts with applying the basic principles of design to the new project or renovating the existing one. Basic principles of design mean the standards by which designs are created, measured, discussed and evaluated. Following are the sicx principles of design - (1) Balance: Includes the state of being and seeing. Balance can be symmetrical, asymmetrical or proximal/distal. (2) Focalization of Interest: Good designs have a focal point that attracts viewers attention. (3) Simplicity: Intended to make viewer feel comfortable. It eliminates unnecessary change. Doing too much can create complexity. Less is more. (4) Rhythm and Line: Rhythm is created when something repeats substantially with a standard interval. The most essential lines are the lines and angles of the house. Designers repeat the lines and angles of the house with those of the landscape materials. One of the most common line plantings is the foundation planting. (5) Proportion: Defines the size reletionship between all the features of the landscape. Includes both the vertical and horizontal relationships as well as space relationships (6) Unity: Unity brings all the separate parts of the design together into a total unified design. Read on...

The Lawton Constitution: The principles of landscape design for your yard
Author: Jim Coe