December 2022

Mohammad Anas Wahaj | 31 dec 2022

Technology brings out innovative ways for nonprofits to raise funds. Online tools add a new layer to the fundraising mechanism and expands the reach to vast pool of potential donors. As the technologies and strategies for fundraising are maturing, merely a website is not enough. Nonprofits have to differentiate themselves to attract donors. A select group of Forbes Nonprofit Council members provide strategies to effectively utilize online fundraising - (1) Aaron Alejandro, Texas FFA Foundation: Establish a digital presence beyond just a website to gain a competitive advantage to attract audience attention. (2) Tony Siebers, Catholic Charities Community Services (AZ): Know what your target audience want by using data analytics and customizing communication and interaction. (3) Sterrin Bird, Salesforce: Use data to personalize engagement that assists in the acquisition and retention of donors. (4) Francisco Tezén, A Better Chance: Have a consistent and integrated communications strategy that engages with audience on multiple channels. (5) Sarah Evans, WellBeyond: Reduce digital friction by providing smooth digital experience and focusing on usability and simplicity during audience interaction. (6) Robin Ganzert, American Humane: Use social media effectively to engage with supporters, increase brand awareness and promote fundraising campaigns. (7) Jessica Hall, American Eagle Foundation: Don't suffice with the traditional online platforms and also engage with emerging ones as users often shift with new technologies. (8) Betsy Chapin Taylor, FAHP, Accordant: Utilize storytelling and audio-visual communication to make connect with audience and make an impact. (9) Rob Harter, CCPC: Conduct audit of the website to make sure that donation is simple, easy and user-friendly. (10) Kristen Jaarda, American Council on Gift Annuities: Create engagement opportunities like volunteering, educational and learning interaction etc, by using tools to enable direct user response. (11) Victoria Burkhart, The More Than Giving Company: Create a user-friendly donation process that is easy, simple and hassle-free. (12) Jesse Bethke Gomez, Metropolitan Center for Independent Living: Effectively communicate the impact that donor contributions make to encourage future donation possibilities and build trust. Read on...

Forbes: Fundraising Online? 12 Strategies To Adopt For Nonprofit Success
Author: NA

Mohammad Anas Wahaj | 10 dec 2022

Online is a medium that is advantageous to all - sellers and buyers. Digital marketing not only brings benefits to the businesses that implement the strategies but also to the consumers who shop and buy from them. Traditional marketing practices in the technologically advance world fall short on many counts when dealing with customers that are becoming more and more tech savvy and are looking for ease, comfort and satisfaction during their purchase experience. Digital marketing adds and enhances the marketing practices. It expands marketing's reach to the global level at an affordable cost. Digital marketing provides businesses capabilities to effectively measure marketing investments and efforts. With digital marketing companies can precisely reach their target audience and also dynamically shift strategies in response to the changes in markets. Digital marketing not only provide instant connections with target audience and customers but also assists in having continuous interactions and build long term relaionships. Digital marketing involves a combined set of processes that need to be strategically designed to achieve desired results. Digital marketing strategy includes - Online Advertising; Search Engine Optimization (SEO); Search Engine Marketing (SEM); Content Development and Management; Influencer Marketing and more. Even though digital marketing strategies are different for different businesses and need to be customized as per requirement, but there are some common processes and frameworks that can be applied and implemented to ensure the effectiveness of the campaign - Identify Marketing Goals; Solidify Sales Process; Identify and Separately Group Target Customers; Select Marketing Channels; Set Clear Benchmarks and Measure Progress; Provide Relevant Content At Each Stage of Buyer Journey; Adjust and Adapt The Strategy When Needed. As digital marketing is driven by technology and consumer preferences, it continues to evolve. Marketers who want to stay at the top adapt effectively to changes in technologies and consumer behavior. Events like Covid-19 pandemic also bring shifts in business processes and customer needs, and marketers that can handle the change do much better then those who don't. Some of the main marketing themes that will be significant in the realm of digital marketing going forward will include - Multichannel Marketing Hubs; Conversational Marketing; Personalization Engine; Artificial Intelligence and Machine Learning; Consumer Privacy and Consent. Read on...

ilmeps/read: Digital Marketing To Connect, Engage And Serve Customers - Part II
Author: Mohammad Anas Wahaj