February 2019

Mohammad Anas Wahaj | 25 feb 2019

According to the most recent 'State of the Nonprofit Cloud Report' by NTEN and Microsoft, cloud technology has become routine enough that many organizations have adopted new services during the past year or are considering adding new services. Three of four respondents indicated current use of cloud services for at least three purposes. The average number of services used is about six. Nonprofits are using cloud not just to store data, but in many other ways. Emily Dalton, VP of product management at Omatic Software, says, 'The thing that people are abuzz about is AI (artificial intelligence), machine learning and how can we take all the data being generated and harness that into intelligence. It's applying more of the science of fundraising...There are patterns and insights that could be found in the data, pointing to a segment that's ripe for a major giving ask. Having your database and CRM system in the cloud, allows fundraisers to do some pretty incredible stuff. They have access to all their donor data in real time when going to a meeting or on a road trip. Instead of setting up a meeting with a donor, running a report and printing out a donor profile to bring along, fundraiser instead walks into a meeting with the most relevant data possible. They access it quicker and it's not duplicated because the cloud is faster.' Nathan Chappell, CFRE, SVP philanthropy at City of Hope, says, 'We send fundraisers to lunch with people we know have wealth...The data can help determine how best to deploy the workforce in the best way possible...We're very diligent about testing models...The starting point for any nonprofit, even a small one, is ensuring they're capturing all the data possible. The model will be only as good as the quality and consistency of data.' Rodney M. Grabowski, CFRE, VP for university advancement at the University of Buffalo, says, 'In reality, I've been using forms of AI throughout my entire career. Twenty years ago we were calling it data analytics, then machine learning, now it's AI.' Steve MacLaughlin, VP of data and analytics at Blackbaud, says, 'The technology is largely invisible. If your organization is taking online donations, then you're using the cloud. There's no way to take donations without using some cloud. For fundraising and donor management, a larger percentage of nonprofits are using the cloud than not...We're well past the tipping point. Now, it's going to be about what happens next, how does the cloud enable more effectiveness.' Eric Okimoto, COO at boodleAI, says, 'AI and cloud computing are buzz words. But at the end of the day, cloud computing is just the ability to rent capabilities rather than spend heavily on capital, people and security.' Amy Sample Ward, CEO of NTEN, says, 'Fundraisers can benefit from the same elements of efficiency and access as program or communications staff...Let the robots do the work to tell you that someone just made a donation...instead of running a report to check. Nonprofits still must use the cloud in whatever way makes strategic sense for them...What's likely to become more of an issue this year and beyond is data access, security and privacy. It's going to happen anyhow but things like GDPR (General Data Protection Regulation) and data breaches accelerate it...What nonprofits value about cloud tools is that staff can access data and systems to do their jobs from wherever, but security is important when they evaluate such tools. When we talk to nonprofits about security, it's usually an amorphous, shadowy fear. It's not a specific security concern...Often, it's probably safer to work with a cloud vendor or partner on security than for a nonprofit to try to maintain that security on its own.' Read on...

The NonProfit Times: Cloud Is Raining Data, Flooding Fundraising With Information
Author: Mark Hrywna

Mohammad Anas Wahaj | 11 feb 2019

According to the research by Prof. Elizabeth A. Minton from University of Wyoming, Prof. Kathryn A. Johnson from Arizona State University and Prof. Richie L. Liu from Oklahoma State University, 'Religiosity and special food consumption: The explanatory effects of moral priorities', published in Journal of Business Research, people with strong religious beliefs are more likely to buy fat-free, sugar-free or gluten-free foods than natural or organic foods. The research could influence the marketing of those specialty food products. Prof. Minton says, 'Religion is the deepest set of core values people can have, and we wanted to explore how those values impacted the market choices people make. We found religiosity influenced the selection of more diet-minded foods...' The study was carried out online and included responses from over 1700 people across the U.S. Prof. Johnson says, 'Often, people make intuitive decisions about food that could require more careful thought. People might make choices based on a cultural narrative or their religious and moral beliefs, without giving measured thought to whether there is a better option.' According to the research, the moral foundation of care drives the choice of sustainability-minded food products, and the moral foundation of purity is behind the choice of diet-minded foods. Prof. Liu says, 'The findings from our work can directly help businesses promote food products to specific groups of people without potentially alienating customers by including religion.' Read on...

University of Wyoming News: UW Researcher: Religion Affects Consumer Choices on Specialty Foods
Author: Chad Baldwin