April 2018

Mohammad Anas Wahaj | 30 apr 2018

Artificial Intelligence is one of the fields that's getting most attention from technology companies. AI researchers specialize in neural networks, complex algorithms that learn tasks by analyzing vast amounts of data. They are used in everything from digital assistants in smartphones to self-driving cars. Those with AI skills are in high demand. But, the salary data related to AI hires hasn't been in public domain. Now OpenAI, a nonprofit AI research organization, had made the salaries of their AI researchers public as their nonprofit setup requires them to do so. Top OpenAI researchers were paid as follows - Ilya Sutskever (more than US$ 1.9 million in 2016); Ian Goodfellow (more than US$ 800000 after getting hired in March 2016); Prof. Pieter Abbeel of University of California at Berkeley (US$ 425000 after joining in June 2016). OpenAI was founded by Elon Musk (CEO of Tesla) and other well-known names in technology. Element AI, an independent lab in Canada, estimates that 22000 people worldwide have the skills needed to do serious AI research - about double from a year ago. Chris Nicholson, Founder & CEO of AI startup Skymind, says, 'There is a mountain of demand and a trickle of supply.' There is scarcity of AI talent. Governments and universities are also seeking AI researchers, even though they may not match the salaries paid by private enterprises. OpenAI too cannot compensate equivalent to private tech companies as stock options are major attraction there. But OpenAI shares its research with the world, considered a positive approach in responsibile tech development. Mr. Sutskever says, 'I turned down offers for multiple times the dollar amount I accepted at OpenAI. Others did the same.' He expects salaries at OpenAI to increase as the organization pursued its 'mission of ensuring powerful AI benefits all of humanity.' AI specialists with little or no industry experience can make between US$ 300000 and US$ 500000 a year in salary and stock. Wojciech Zaremba, a researcher who joined OpenAI after internships at Google and Facebook, says, 'The amount of money was borderline crazy.' He says that tech companies offered 2 or 3 times what he believed his real market value was. At a London AI lab now owned by Google, costs for 400 employees totaled US$ 138 million in 2016. Top researchers are paid higher. Mr. Nicholson says, 'When you hire a star, you are not just hiring a star. You are hiring everyone they attract. And you are paying for all the publicity they will attract.' Other top researchers at OpenAI included Greg Brockman and Andrej Karpathy. In a growing and competitive tech field like AI it becomes challenging for organizations to retain talent. Read on...

The New York Times: A.I. Researchers Are Making More Than $1 Million, Even at a Nonprofit
Author: Cade Metz

Mohammad Anas Wahaj | 30 apr 2018

Considering the large number of competing nonprofits in a big town with their limited budgets, it's always challenging for them to reach out and attract donors and manage fundraising effectively. There are more than 2300 nonprofits operating in Philadelphia (USA). According to a research report 'The Financial Health of Philadelphia Area Nonprofits', funded by The Philadelphia Foundation, more than 40% of the nonprofits in the area are working at a loss, operate on margins of zero or less and fewer can be considered financially strong. With more than half the nonprofits operating on slim-to-none budget with limited support staff, fundraising is a challnging task. But Drexel University professor, Neville Vakharia, created an online tool, ImpactView Philadelphia, that uses publicly available data on nonprofit organizations from the Internal Revenue Service (IRS) in combination with the most recent American Community Survey data released by the U.S. Census Bureau to present an easy-to-access snapshot of Philadelphia's nonprofit ecosystem. The tool intends to help nonprofits streamline their fundraising process. It makes information about nonprofit organizations, and the communities they're striving to help, more accessible to likeminded charities and the philanthropic organizations that seek to fund them. Prof. Neville says, 'Through the location intelligence visualizer, users can immediately find areas of need and potential collaborators. The data are automatically visualized and mapped on-screen, identifying, for example, pockets of high poverty with large populations of children as well as the nonprofit service providers in these areas. Making this data accessible for nonprofits will cut down on time spent seeking information and improve the ability to make data-informed decisions, while also helping with case making and grant applications.' Since the tool is open-source it can be easily replicated in other cities. Read on...

DrexelNOW: A Tool to Help Nonprofits Find Each Other, Pursue Funding and Collaborate
Author: Emily Storz

Mohammad Anas Wahaj | 29 apr 2018

According to Big Commerce, 51% of Americans prefer to shop online, and almost everyone (96%) has made an online purchase in their life. But, with so many competing e-commerce websites and a large number of brick-and-mortar retail stores, the challenge for retailers is to differentiate themselves and, attract, acquire and retain the customers. Retailers can do the following to increase retail sales - (1) Run Beautifully Executed Google Shopping Campaigns: Organize shopping campaigns by best-selling items; Ensure your ad images are high-quality and crawlable; Include merchant promotions and product reviews. (2) Give Shoppers a Reason to Visit Your Store: Provide special in-store discounts to shoppers; Use the power of social media to communicate special in-store deals. (3) Use Social Media Targeting Capabilities to Your Advantage: Configure your social media campaign with detailed targeting to audience who will be most willing to buy the products. Targeting to right demographics is the key. (4) Don't Forget to Be Locally Relevant: Geotargeting; Ad copy and imagery with local appeal; Use local lingo. (5) Invest in Some Guerilla Marketing Campaigns: Use public places innovatively to attract attention and spread the word around. (6) Try Podcast Advertising: According to Edison Research, 67 million Americans listen to podcasts monthly, which is a 14% year-to-year increase. Discover your audience's choice of podcasts and invest in running some advertisements to sponsor the commercial breaks. (7) Get Creative with Video: Use entertainment as a strategic tool in video to attract audience. Getting it viral is a challenge that every creative should take. (8) Celebrate All the Little Holidays: Embrace holidays and link your campaigns to them; Release special limited-edition products around them, run special events, or offer deals in festive holidays colors, it gets people excited. (9) Instill a Sense of Urgency: Urgency in messaging can pressure audience to shop; Run short-term limited-time offers and discounts. (10) Understand Your Seasonal Peaks and Plan Accordingly: Do advance planning for seasonal peaks. This includes adjusting ad spend, working with design for new creative, and executing seasonally relevant campaigns that will boost sales during these peak times. (11) Create Returning Buyers through Smart Remarketing: Remarketing allows you to remind shoppers, re-engage them and assist them in buying again; Think about the lifespan of the product that a customer have bought. Run a remarketing campaign and encourage to buy before the product is finished; Another remarketing tactic is to upsell based on the products customers have previously purchased. Read on...

Business 2 Community: 11 Killer Retail Marketing Tips to Drive Sales Year Round
Author: Margot da Cunha

Mohammad Anas Wahaj | 29 apr 2018

According to Big Commerce, 51% of Americans prefer to shop online, and almost everyone (96%) has made an online purchase in their life. But, with so many competing e-commerce websites and a large number of brick-and-mortar retail stores, the challenge for retailers is to differentiate themselves and, attract, acquire and retain the customers. Retailers can do the following to increase retail sales - (1) Run Beautifully Executed Google Shopping Campaigns: Organize shopping campaigns by best-selling items; Ensure your ad images are high-quality and crawlable; Include merchant promotions and product reviews. (2) Give Shoppers a Reason to Visit Your Store: Provide special in-store discounts to shoppers; Use the power of social media to communicate special in-store deals. (3) Use Social Media Targeting Capabilities to Your Advantage: Configure your social media campaign with detailed targeting to audience who will be most willing to buy the products. Targeting to right demographics is the key. (4) Don't Forget to Be Locally Relevant: Geotargeting; Ad copy and imagery with local appeal; Use local lingo. (5) Invest in Some Guerilla Marketing Campaigns: Use public places innovatively to attract attention and spread the word around. (6) Try Podcast Advertising: According to Edison Research, 67 million Americans listen to podcasts monthly, which is a 14% year-to-year increase. Discover your audience's choice of podcasts and invest in running some advertisements to sponsor the commercial breaks. (7) Get Creative with Video: Use entertainment as a strategic tool in video to attract audience. Getting it viral is a challenge that every creative should take. (8) Celebrate All the Little Holidays: Embrace holidays and link your campaigns to them; Release special limited-edition products around them, run special events, or offer deals in festive holidays colors, it gets people excited. (9) Instill a Sense of Urgency: Urgency in messaging can pressure audience to shop; Run short-term limited-time offers and discounts. (10) Understand Your Seasonal Peaks and Plan Accordingly: Do advance planning for seasonal peaks. This includes adjusting ad spend, working with design for new creative, and executing seasonally relevant campaigns that will boost sales during these peak times. (11) Create Returning Buyers through Smart Remarketing: Remarketing allows you to remind shoppers, re-engage them and assist them in buying again; Think about the lifespan of the product that a customer have bought. Run a remarketing campaign and encourage to buy before the product is finished; Another remarketing tactic is to upsell based on the products customers have previously purchased. Read on...

Business 2 Community: 11 Killer Retail Marketing Tips to Drive Sales Year Round
Author: Margot da Cunha

Mohammad Anas Wahaj | 28 apr 2018

For the betterment and growth of any local industry, it is imperative that global best practices should be emulated and, modified and customized based on the local needs. Pratyush Sarup, interior designer based in Dubai (UAE), provides key insights from Milan Design Week 2018 for Middle East region - (1) The Power Of Simplicity: Prefer clean lines and minimal materiality in design. An installation by American artist Phillip K. Smith III portrays simplicity principle with use of only one material - glass. Applied along clean angles and a humble curve, the reflective surface offered a kaleidoscopic play on light, form and structure. (2) Divine Expression: History, culture, folk tales, nature etc can be inspiration for design. A collection of chairs by designer Lara Bohinc sought inspiration from the skies above. Aptly titled 'Since the World is Round', the spherical form that characterises the collection is derived from gravitationally curved trajectories of planetary and lunar orbits. Dubai-based designer Talin Hazbar has previously turned to 'Kahf al Baba', a folk tale that originates from villages between Khor Fakan and Fujairah for a lighting collection. (3) The Circular Life Of Design: Understanding sustainability is necesssary for the continued growth of design market. Innovative waste management solutions to waste generated by the textile design industry is at the heart of 'Really', a Danish company. They debuted their latest invention, the 'Solid' textile board. Developed from upcycled end-of-life fabrics from the fashion and textile industries, it's potential was showcased via a range of products created by top designers such as Benjamin Hubert, Christien Meindertsma, Front (Sofia Lagerkvist and Anna Lindgren) and Raw-Edges (Yael Mer and Shay Alkalay). Designers can think about finding ways to repurpose waste into contemporary living solutions. (4) Join Forces: Collaboration is key to better outcomes. New York designer Lindsey Adelman and wallpaper maestro Calico (Rachel Cope and Nick Cope), as they were both working with similar surface techniques, decided to work together and presented a joint show 'Beyond the Deep' that explored the corrosive natural chemicals, like salt, to alter the appearance of surfaces. Coming together of diverse thought processes and creative expressions can fast-track creative economies. (5) Have Some Fun: Many top tier brands stepped away from their typical business-oriented presentations to explore alternative out-of-the-box ideas. Czech glass brand Lasvit took over Teatro Gerolamo, a 19th-century puppet theatre to present Monster Cabaret, its latest collection of accessories centred on mythical beasts, fantastical creatures and outcasts. Read on...

Gulf News: Milan Design Week - 5 takeaways for the region
Author: Pratyush Sarup

Mohammad Anas Wahaj | 24 apr 2018

To apply the basic idea of 'Small Is Beautiful' as propagated by E. F. Schumacher to the social enterprises and create their collaborative network, have the potential to successfully tackle social causes at a large scale and maximize impact. Anne-Marie Slaughter, President & CEO of New America, explains the working dynamics of social enterprises, the challenges of scale, issues of efficiencies when contrasted with private enterprises and how in a democratic setup a network of independent social enterprises can develop a collaborative system for larger impact. She says, 'In the private sector, companies reap economies of scale...In the social and political marketplace, however - at least in democracies - too much efficiency is dangerous. Tyrants are efficient, which is precisely why America's founding fathers built a system of checks and balances designed to favour resilience over efficiency...Outside government, a rich civil society is the bedrock of a well-functioning democracy. Alexis de Tocqueville made this point about the strength of American democracy in the 1830s.' Ms. Slaughter opines, 'Civic engagement requires the energy and innovation of multiple entrepreneurs. Social entrepreneurship is just one subset of a much larger civil society. But a thriving ecosystem of social enterprise cannot borrow wholesale from the capitalist playbook.' Rebecca Onie, co-founder & CEO of Health Leads, developed a model of healthcare that saves money and improves outcomes by attending to social as well as medical needs and achieved scale by convincing the US government to start experimenting with her approach. Ms. Slaughter suggests, 'Another path to scale in the social sector - one that preserves diversity and reduces competition for scarce resources - is through carefully designed networks of small or medium-sized enterprises that are focused on solving the same basic problem and are demonstrably having an impact in a particular community or region. This approach has worked well in global health through consortiums...The network form allows for small size and large scale simultaneously, preserving individuality and innovation while applying common metrics in the pursuit of a single large goal. Individual actors can form groups, connected to a central co-ordinator and cross-fertiliser.' Read on...

The Financial Times: Thinking big for social enterprise can mean staying small
Author: Anne-Marie Slaughter

Mohammad Anas Wahaj | 23 apr 2018

Business-to-business world have a different set of rules and dynamics than business-to-consumer when it comes to branding and how interactions happen with prospects and customers. Ryan Gould, VP of Strategy & Marketing Services at Elevation Marketing, explains how B2B world is fragmented, challenges related to inconsistency in branding and what can be done to improve, enhance and control it. He explains, 'The role of the B2B buyer has evolved along with the rest of the world, and importantly, power has gradually shifted to the hands of millennials. Despite 73% of millennials making purchasing decisions, we are still seeing the world of B2B approach these individuals as if they are the same buyer from 5, 10 and even 20 years ago.' Millennials are the new B2B buyers and B2B marketing had to evolve accordingly. Emphasis on branding and brand building becomes critical. Marketing efforts should be aligned, whether it is social media, email marketing, sales collateral, video etc, and focus on addressing the need of potential buyers and differentiate effectively from competition. Sales-driven nature of B2B sector still holds supreme with marketing becoming secondary to it. But with new buyers sales pitch is not sufficient and they seek better connect with brands they deal with. B2B marketers have to understand this dynamic to build strong business relations. B2B marketers also face challenges related to their budget and lack resources to accomplish all their tasks and had to shuffle between various roles. This gives them insufficient time to focus on brand strategy and to build an overall brand value. Fragmented nature of B2B business adds to the chaos with various departments working in silos. Branding consistency in this environment becomes a challenge and customers get confusing inputs. The brand in this scenario lacks uniformity in content, design and messaging. According to HubSpot, only 50% of B2B marketers are treating visual content as a priority. Marketers have to work on this and fully utilize the power of digital and develop creative strategies to have a better connect with millennial decision-makers. B2B organizations must prioritize branding as their target consumer market is sensitive to it. One statistics suggests that 23% of average revenue increases are attributed to brand consistency. B2B marketers should play their role accordingly - understand target audience, recognize the importance of branding, realize where brand is falling short and develop better brand consistency by using latest tools and solutions to have a connect with customers and establish trust. Read on...

The Drum: Why is inconsistent branding so prevalent in B2B organizations?
Author: Ryan Gould