February 2016

Mohammad Anas Wahaj | 29 feb 2016

According to World Health Organization (WHO), air pollution has become the world's biggest environmental risk, linked to over 7 million deaths a year. A global team of scientists (Farid Touati, Claudio Legena, Alessio Galli, Damiano Crescini, Paolo Crescini, Adel Ben Mnaouer) from Canadian University Dubai, Qatar University, and the University of Brescia (Italy), have developed a technology, known as SENNO (Sensor Node), that enables high-efficiency air quality monitoring, to help promote a cleaner environment and reduce the health risks associated with poor atmospheric quality. The technology promises to make air quality monitoring cost-effective. The research paper, 'Environmentally Powered Multiparametric Wireless Sensor Node for Air Quality Diagnostic', was published in Sensors and Materials journal. Prof. Adel Ben Mnaouer of Canadian University Dubai (CUD), says, 'Sensor networks dedicated to atmospheric monitoring can provide an early warning of environmental hazards. However, remote systems need robust and reliable sensor nodes, which require high levels of power efficiency for autonomous, continuous and long-term use...Our technology harvests environmental energy...it optimises energy use by the sensory equipment, so as to function only for the time needed to achieve the operations of sensor warm-up, sampling, data processing and wireless data transmission, thereby creating an air quality monitoring system that measures pollutants in a sustainable and efficient way.' Read on...

The Gulf Today: Dubai professor develops innovation to combat increasing air pollution
Author: NA

Mohammad Anas Wahaj | 24 feb 2016

According to a study by Prof. Sachin Modi of Iowa State University (USA) and Saurabh Mishra of McGill University (Canada), a strong marketing department is crucial to helping a firm leverage its efforts to be socially responsible. Study results show the combination of marketing and CSR can provide shareholders with a 3.5 percent gain in stock returns. Researchers defined CSR as discretionary firm activities aimed at enhancing societal well-being and analyzed six different types of CSR activities - environment, products, diversity, corporate governance, employees and community - to determine whether marketing of these efforts increased long-term firm value and stock price. Firms often consider CSR as a cost and have to make an investment and may not always see the benefits. Prof. Modi says, 'What we want to show is that if a firm is good and has some complimentary capabilities, it can gain a lot from CSR activities...The return is dependent upon the type of activity. Firms benefited from five of the six types of CSR efforts studied, with the exception of charitable giving and philanthropy...We're not saying firms shouldn't give to charity, because it is a very important component, all we're saying is we don't see a financial return.' Prof. Modi further suggests, 'Our hope is that firms see it is important to be socially responsible. It's not a choice of one versus the other. Firms have to do multiple aspects of being socially responsible.' Read on...

ISU News Service: Marketing key to return on corporate social responsibility investment, ISU study shows
Author: Angie Hunt

Mohammad Anas Wahaj | 23 feb 2016

As digital get seamlessly interwoven into the fabric of life, it will not remain anything extraordinary. In future, advancements in digital technologies will converge to enhance physical experiences that involve our bodies, feelings, emotions, actions and reactions. Auro Trini Castelli, Chief Strategy & Innovation Officer at gyro, explains how the 'Physical Revolution' will be driven by the following five trends - (1) Sensors will be the new devices (Virtual Reality; Motion and Gesture Recognition Technologies; Haptic Technology). (2) Surfaces will be the new screens (Interactive digital screens on walls, floors, ceilings, walkways etc). (3) Smart cities will make us smart citizens (Interactive city systems and digital environments). (4) Only meaningful interactions will survive (Well-integrated interfaces that get activated when required; Focus on human experience). (5) The world will be printed (3D printing for mass customization; Laser cutting; Computer modeling). In this experiential world, architects, designers, engineers, technologists, marketers, advertisers etc have to increasingly think and create with focus on providing solutions that appeal to all five human senses. The success will depend on how invisibly the digital will become part of the physical and improves every aspect of human interactions and experiences. Read on...

AdvertisingAge: The New Revolution Will Be Physical, Not Digital
Author: Auro Trini Castelli

Mohammad Anas Wahaj | 17 feb 2016

There is an established relationship between built environment and human health. It is important to understand how architectural design, interior design, building technologies and materials etc, interact with external natural environment. Health-centric design approaches are now being utilized for built environments like hospitals, schools, office spaces, homes etc. Urbanization is another aspect that has public health related consequences. According to the study, 'Walls talk: Microbial biogeography of homes spanning urbanization' (by Jean F. Ruiz-Calderon, Humberto Cavallin, Se Jin Song, Atila Novoselac, Luis R. Pericchi, Jean N. Hernandez, Rafael Rios, Oralee H. Branch, Henrique Pereira, Luciana C. Paulino, Martin J. Blaser, Rob Knight, and Maria G. Dominguez-Bello) published in journal Science, certain aspects of a house's design could have an influence on the types of microbes found inside, with more urban homes separating humans from the outdoors and keeping out the environmental microbes we once evolved to coexist with. Researchers speculate that these changes may be having impact on public health. The study focused on four communities of Amazon Basin with similar climates and outside environment, but with different levels of urbanization. Prof. Maria Gloria Dominguez-Bello of NYU School of Medicine, 'We humans build the environments we live in and spend most of our time (in), and these may be very different to the natural environments. Very little is known about microbes of the built environment.' According to Prof. Graham Rook of University College London, who was not part of the study, 'There is increasing evidence that exposure to microbial biodiversity from the natural environment is important for health.' Prof. Humberto Cavallin of University of Puerto Rico's School of Architecture, comments, 'As we move from rural to urban...houses become more isolated from the outside environment and also become more internally compartmentalized according to the function of the spaces.' Prof. Jean Ruiz-Calderon, a biologist at University of Puerto Rico and lead author of the study, says, 'The results of the study reveal that microbes from house walls and floors differ across habitations. With increasing urbanization, houses contain a higher proportion of human-associated bacteria...and decreasing proportions of environmental bacteria...walls become reservoirs of bacteria that come from different sources depending on the use of the spaces.' Prof. Dominguez-Bello adds, 'We are in environments that are highly humanized, and therefore a lack of ventilation and high concentrations of human bacteria may...facilitate human-to-human transmission of microbes.' Prof. Ruiz-Calderon warns, 'As we alter our built environments in ways that diverge from the natural exposures we evolve with, we need to be aware of the possible consequences.' Read on...

The Washington Post: The hidden health consequences of how we design our homes
Author: Chelsea Harvey

Mohammad Anas Wahaj | 12 feb 2016

Corporations can find themselves in situations where their profit seeking goals can develop conflict with their ethical and sustainability related direction. According to Wikipedia, 'Corporate sustainability is a business approach that creates long-term consumer and employee value by creating a "green" strategy aimed toward the natural environment and taking into consideration every dimension of how a business operates in the social, cultural, and economic environment. It also formulates strategies to build a company that fosters longevity through transparency and proper employee development.' Most reputed organizations now have sustainability department that manages sustainability issues and integrates them with overall business objectives. Sustainability and marketing departments are trying to develop a converged approach to influencing customer behavior and persuading more responsible habits. But it can be a challenging task to align strategy and resources of both these departments. 73% of 1000 listeners of a webinar 'Influence customer behaviour through integrated marketing and sustainability' on website ethicalcorp.com believe that their organisation has not successfully integrated marketing and sustainability to influence customer behaviour. To do so they can utilize the following tips - (1) Start at the top: Senior managers should be made aware of all sustainable efforts in the organization to drive their support and channel effective internal and external communication through them. (2) Ensure internal integration: Continuous and consistent sharing of ideas between different departments help in integration. According to Rupert Maitland-Titterton of Kellogg Company, 'Our marketing and sustainability departments report to one and other and see each other every day. This ensures that ideas are shared and a feeling of inclusion rather than "us and them" is created.' (3) Understand your customer: Customers demand more sustainable and responsible behavior from companies. Both departments should focus on customer-centricity and develop collaborative approach to fulfil consumer expectations. (4) Keeping messaging consistent: Have long-term sustainable goals, communicate regularly and involve customers in achieving them. Dr. Kirstie McIntyre of HP says, 'Companies need to make it part of the value proposition.' David Brunt of AkzoNobel suggests seeking a 'win-win' situation. (5) Make sustainability the norm: Sustainability should be integrated seemlessly into every process and product so that the overall organization is marketed as a sustainable one. Read on...

Ethical Corporation: How marketing and sustainability can drive customer behaviour change - 5 top tips
Author: Liam Dowd

Mohammad Anas Wahaj | 08 feb 2016

Collaborative multidisciplinary and interdisciplinary approaches are needed to tackle complex real world problems that require large amount of resources, diverse set of perspectives, and extensive expertise and skills. A similar joint effort is being utilized to create 'Human Rights Methodology Lab' by Center for Human Rights and Global Justice (CHRGC) at NYU Law School, Human Rights Institute (HRI) at Columbia University Law School and Human Rights Watch (HRW). The lab will bring together leading human rights investigators, advocates, and scholars with experts across disciplines to develop new approaches to the investigation of human rights abuses and to propose concrete improvements in advocacy-oriented human rights research. According to Prof. Margaret Satterthwaite, co-chair and faculty director at the CHRGC, 'Rigorous, interdisciplinary methods are essential to making human rights advocacy more effective. Improving methods helps us solidify the evidence base for our advocacy, and gives us tools to help understand the dynamics behind violations, their scope and intensity, and ultimately, their causes.' Prof. Sarah Knuckey, co-director at HRI, says 'The lab will bring together small, carefully curated groups to develop methods for human rights projects during their early stages of development. There are currently too few formal spaces for human rights advocates to critique and experiment, and the lab responds to the needs of researchers to innovate, test and share new research tools and techniques.' According to Amanda Klasing, senior women's rights researcher at HRW, 'The chance to discuss methods with experts in other disciplines is an invaluable resource. It allows researchers to develop innovative projects with data and approaches that can help us improve our advocacy for ending abuses.' In addition to above persons, the other convener of the lab is Brian Root, quantitative analyst at HRW. The lab will also have participation and assistance of Holly Stubbs, a researcher at Center for Economic and Social Rights (CESR). Read on...

Human Rights Watch: Innovative Lab Launched to Strengthen Human Rights Work
Author: NA

Mohammad Anas Wahaj | 07 feb 2016

Team of researchers from University of Illinois at Urbana-Champaign, Prof. Dipanjan Pan (Bioengineering), postdoctoral researchers Manas Gartia and Santosh Misra, along with Dr. Leanne Labriola, an ophthalmologist at Carle Foundation Hospital, are collaborating to develop a portable sensor that can quickly and inexpensively detect whether the eye injury is mild or severe. The device measures the levels of vitamin C in the fluids that coat or leak from the eye. According to Prof. Pan, 'The sensor takes advantage of the fact that the ocular tear film - the viscous fluid that coats the eyeball - contains low levels of ascorbic acid, which is just vitamin C, while the interior of the eye contains much higher levels. So the concept is, if there is severe damage to the eye that penetrates deeply, the ascorbic acid will leak out in high concentration.' Dr. Labriola says, 'The new device will change the standard of care for evaluating eye traumas. This technology has the ability to impact a large number of patients, particularly in rural settings, where access to an ophthalmologist can be limited.' Researchers suggest accident sites and battlefields as other places where the device will be of great use as chances of eye injury are high there. Prof. Pan comments on the new engineering-based medical college coming up at UIUC, 'This is a perfect example of physicians and engineers working together to find solutions to current problems in healthcare.' The team is further collaborating with a U of I industrial design professor to build a housing for the sensor that will be portable and easy to use and have founded a startup to bring the device to market. Read on...

Illinois News Bureau: Portable device can quickly determine the extent of an eye injury
Author: Diana Yates

Mohammad Anas Wahaj | 06 feb 2016

Reviews and recommendations related to products and companies are an important part of consumer buying decisions. Nowadays, technology has transformed word of mouth into word of clicks and taps, bringing consumers closer to other consumers and brands. Online communities around interests, products, and brands have mushroomed. Social media has further brought quality, quantity and speed into the recommendation and review process. According to a study by McKinsey, social media recommendations induced an average of 26% of purchases in 2014, that's up from 10% in 2013. Kishore Kumar, serial entrepreneur and CEO of AllThingsMine, explains how social media networks are assisting cosumers in their buying and purchasing decisions and what companies need to do to effectively utilize these channels for their product marketing and competitive strategies. According to him three aspects of social media influence consumers, and companies have to incorporate them to expand their product sales - (1) Social Referrals: Brands have to encourage and invest in social media referrals. Adweek infographic suggests that 71% of consumers are more likely to make a purchase based on social media referrals. Recommendations from friends and trusted sources are more valuable than product advertisements. (2) Access to Reviews: Consumers research before buying products and reviews are an important source. Companies should provide product reviews and give incentives to those consumers that leave a review. (3) Social Media Accessibility: Social media is freely available to anyone with an internet connection. Consumers can now purchase products directly from their social media feeds when people in their network recommend them. Companies need to effectively tap this potential and reach out to larger public through influencers. Read on...

Young Upstarts: How Social Networks Impact Buying Decisions And The Modern Consumer Society
Author: Kishore Kumar