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Headlines
AI is taking ad targeting to a new level. Here's how | QUARTZ, 12 nov 2024
The Problem With Travel Brand Marketing - And How To Fix It | Skift, 12 nov 2024
Performance vs. branding? You're asking the wrong question | Campaign Asia, 12 nov 2024
PR IN HEALTHTECH: BREAKING DOWN COMPLEX INNOVATIONS FOR THE PUBLIC | Medical Research, 12 nov 2024
Connected Packaging Analytics: Understanding Consumer Behaviour Through Data | Little Black Book, 12 nov 2024
The Power of Journey Mapping: Enhancing Customer Experience | USDA, 12 nov 2024
CPMs Are The Wrong Metrics To Prioritize In CTV Advertising | AdExchanger, 11 nov 2024
26 Predictions for Social Media Marketing in 2025 | SocialMediaToday, 10 nov 2024
Enhancing Customer Experience With AI: A Guide to Implementing Conversational Analytics | TechBullion, 07 nov 2024
New study shows inclusive advertising is better for business | Unilever, 28 sep 2024
February 2023
Mohammad Anas Wahaj | 22 feb 2023
According to the research commissioned by Trades Union Congress (TUC, UK) and conducted by academics (Dr. Minjie Cai, Prof. Sian Moore, Dr. Alex Stroleny, Dr. Safak Tartanoglu-Bennett, Dr. Scott Tindal) at the Centre for Research on Employment and Work (CREW) at the University of Greenwich, the pandemic 'intensified existing trends' in online shopping, which meant a renewed shift from traditional shop-floor jobs towards work in warehouses, away from direct contact with customers. The analysis suggests that even though warehouse roles often provide more regular hours, and that competition for staff has pushed up wage rates, but warehouse work was considered by research participants as particularly gruelling ('the job is not human'), explaining labour shortages and high turnover, with a suggestion that automation and robotisation might be necessary to save the physical cost to human physical and mental health. Kate Bell, deputy general secretary of TUC, says, 'It was easy for consumers to forget that what feels like the miracle of rapid home delivery relies on real human labour, and real human labour which is increasingly tough - monitored, repetitive, gruelling.' Adrian Jones, the national organiser at Unite, says, 'Employers seem to be relying more and more on automated performance management tools in warehouses to set standards - and it doesn't take into consideration the massive issues that workers face on a day in, day out basis.' The researchers suggest surveillance of staff is used differently in workplaces where unions have a seat around the table. The report says, 'Where trade unions are recognised, workplace representatives play a key role in mediating technology and constraining its use in disciplinary measures against workers.' Tom Ironside, the director of business and regulation at the British Retail Consortium, says, 'The need for warehouse staff has been rising in recent years, so retailers have worked hard to provide the necessary financial and non-financial total reward to attract the necessary talent. As with all parts of retail, good working conditions are a key way of attracting and retaining staff, and warehouses are no exception.' Read on...
The Guardian:
'The job is not human': UK retail warehouse staff describe gruelling work
Author:
Heather Stewart
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