August 2023

Mohammad Anas Wahaj | 28 aug 2023

Public relations (PR) for B2B companies need to evolve to be effective in the changing and shifting business scenario. The usual traditional ways such as set public releases, reporter engagements, minor product upgrade pitches etc don't suffice and PR has to move beyond. Parry Headrick, founder of Crackle PR, is advocating the new ways of handling B2B PR at grander scale through enhancing communication programs by bringing a shift from tactical incremantalism to strategic, sustainable brand building. The following are the ways he suggests to achieve it - (1) Media: Building Credibility Through a Feel-Good Narrative - Focus on how the company and the provided solutions are addressing societal challenges to make a positive impact. This creates an attractive halo effect that make business prospects like to associate themselves with the brand. (2) Podcasts: Increasing Thought Leadership and Visibility for Execs via Emerging Channels - Tradional tradeshows and speaking engagements do provide visibility but expanding the reach through podcast shows brings on new opportunities and increase influence. (3) LinkedIn: An Untapped Channel for PR - Professional networks like Linkedin can effectively expand and enhance business engagement of B2B PR. Sharing valuable content consistently and engaging with audience through comments, likes and other tools will widen the PR reach. Read on...

PRNEWS: The New Rules of B2B Public Relations
Author: Parry Headrick

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