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Headlines
AI is taking ad targeting to a new level. Here's how | QUARTZ, 12 nov 2024
The Problem With Travel Brand Marketing - And How To Fix It | Skift, 12 nov 2024
Performance vs. branding? You're asking the wrong question | Campaign Asia, 12 nov 2024
PR IN HEALTHTECH: BREAKING DOWN COMPLEX INNOVATIONS FOR THE PUBLIC | Medical Research, 12 nov 2024
Connected Packaging Analytics: Understanding Consumer Behaviour Through Data | Little Black Book, 12 nov 2024
The Power of Journey Mapping: Enhancing Customer Experience | USDA, 12 nov 2024
CPMs Are The Wrong Metrics To Prioritize In CTV Advertising | AdExchanger, 11 nov 2024
26 Predictions for Social Media Marketing in 2025 | SocialMediaToday, 10 nov 2024
Enhancing Customer Experience With AI: A Guide to Implementing Conversational Analytics | TechBullion, 07 nov 2024
New study shows inclusive advertising is better for business | Unilever, 28 sep 2024
February 2020
Mohammad Anas Wahaj | 29 feb 2020
Australia's retail industry is in turmoil with some of the big ones entering into voluntary administration. Tom Youl of Ibis World says, 'Weakness in the Australian economy, in particular, deteriorating conditions for households, has been placing pressure on the retail sector...Weak wage growth has been a contributing factor to decreasing discretionary incomes, but rising household costs have also played a part. The bad news for store-based retailers is online players are going to continue to grab a larger share of the pie.' Eloise Zoppos of Monash Business School says, 'Customers are seizing control of the retail landscape and those retailers not up to the changes proposed by their loyal shoppers will be left behind. Friendly and knowledgeable staff, and eye-catching and easy-to-navigate store designs, can help create memorable experiences that customers can share with their friends and family after their purchase.' Even though online shopping is on the rise but Monash's 2019 consumer survey reveals that more than 70% respondents prefer to shop in bricks-and-mortar stores. A positive story coming out of the retail churn is that of an electronics store JB HI-FI. Retail expert Amanda Stevens explains, 'If you've been into JB Hi-Fi lately, it's a fast-moving big box retailer, but they really have knowledgeable staff, which is always a sigh of relief for consumers versus other retailers you go into, and you could spend up to 15 minutes finding someone to give your money to.' Regarding the future of Australian retail Mr. Youl suggest, 'Many retailers have been thriving in recent years. A sound brand strategy and market position are always vital to success, but these factors become of paramount importance over periods of weak growth, as we have been experiencing.' Read on...
Yahoo Finance:
Why Australia's retail industry is drowning
Author:
Anastasia Santoreneos
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