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Headlines
AI is taking ad targeting to a new level. Here's how | QUARTZ, 12 nov 2024
The Problem With Travel Brand Marketing - And How To Fix It | Skift, 12 nov 2024
Performance vs. branding? You're asking the wrong question | Campaign Asia, 12 nov 2024
PR IN HEALTHTECH: BREAKING DOWN COMPLEX INNOVATIONS FOR THE PUBLIC | Medical Research, 12 nov 2024
Connected Packaging Analytics: Understanding Consumer Behaviour Through Data | Little Black Book, 12 nov 2024
The Power of Journey Mapping: Enhancing Customer Experience | USDA, 12 nov 2024
CPMs Are The Wrong Metrics To Prioritize In CTV Advertising | AdExchanger, 11 nov 2024
26 Predictions for Social Media Marketing in 2025 | SocialMediaToday, 10 nov 2024
Enhancing Customer Experience With AI: A Guide to Implementing Conversational Analytics | TechBullion, 07 nov 2024
New study shows inclusive advertising is better for business | Unilever, 28 sep 2024
January 2019
Mohammad Anas Wahaj | 14 jan 2019
Autonomous shopping concept intends to bring brick-and-mortar and internet shopping into a unified and integrated retail experience. The grab-and-go smart shopping carts promote cashier-free automatic check-out eliminating wait in lines. TechSpot's contributing writer, Cohen Coberly, says, 'While it seemed like brick-and-mortar retail would be all but killed off following the explosive rise of online shopping, what we're instead seeing throughout the US is not death, but evolution.' According to a 2018 survey by RIS News, 'The leading new shopping option wanted by consumers was "grab-and-go" technology (in which customers can self-checkout using their smartphones). 59% said they'd like to use this, and 9% had used it.' In a global survey of 2250 internet users conducted by iVend Retail and AYTM Market Research, 'Roughly 1/3rd of respondents said they would like to make automatic payments using digital shopping carts.' Caper is a smart shopping cart startup. Josh Constine, technology journalist and editor-at-large for TechCrunch, reports, 'The startup makes a shopping cart with a built-in barcode scanner and credit card swiper, but it's finalizing the technology to automatically scan items you drop in thanks to three image recognition cameras and a weight sensor. The company claims people already buy 18% more per visit after stores are equipped with its carts.' Linden Gao, co-founder and CEO of Caper, says, 'It doesn't make sense that you can order a cab with your phone or go book a hotel with your phone, but you can't use your phone to make a payment and leave the store. You still have to stand in line.' The current Caper cart involves scanning an item's barcode and then throwing it into the cart. Brittany Roston, senior editor and contributor at SlashGear, reports, 'The smarter version will eliminate the barcode part, making it possible to simply put the items in the cart while the built-in tech recognizes what they are.' Chris Albrecht, managing editor at The Spoon, also reports, 'The future iterations, already in the works, will remove the barcode and will use a combination of computer vision and built-in weight scales to determine purchases. The customer completes shopping, and pays on the built-in screen.' The concept of scanless carts involves deep learning and machine vision. Cameras are mounted in the cart. The screen on the cart gives the shopper different kinds of information - store map, item locator, promotions, deals etc. It recommends items based on contents already in the basket. Read on...
Tech Xplore:
Next-level autonomous shopping carts are even smarter
Author:
Nancy Cohen
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