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Headlines
Maximising Your Online Visibility: Creative Advertising Strategies for 2025 | Passionate in Marketing, 17 may 2025
B2B brands up influencer marketing budgets | eMarketer, 16 may 2025
Why PR is becoming more essential for AI search visibility | Search Engine Land, 16 may 2025
What's New In Branding? 20 Trends And How To Leverage Them | Forbes, 15 may 2025
Appeals court confirms that tracking-based online advertising is illegal in Europe | Engadget, 14 may 2025
Niche or mass? A guide to festival marketing in 2025 | Vogue Business, 14 may 2025
Why Fast-Moving Issuers Win in a World of Customer Impatience | PYMNTS, 13 may 2025
7 Things Entrepreneurs Should Know About Sales and Marketing Today | Business.com, 13 may 2025
How data analytics can drive retail customer engagement | Retail Customer Experience, 09 may 2025
Sales software for small business: 10 of the best options on the market today | PandaDoc, 03 may 2025
September 2016
Mohammad Anas Wahaj | 19 sep 2016
Comedian John Oliver in one of the recent episode of 'Last Week Tonight' on HBO described journalism industry's 'dire straits' and analyzed the depressing financial state of journalism in 2016 and the subsequent tendency for news outlets to focus on stories that get the most traffic. Moreover, he emphasised the importance of traditional reporting via newspapers that often get quoted by TV news channels. He says, 'It's pretty obvious without newspapers around to cite, TV news would just be Wolf Blitzer endlessly batting a ball of yarn around. The media is a food chain which would fall apart without local newspapers.' On the current financial situation of journalism, falling print advertising revenue and digital journalism, he says, 'A big part of the blame for this industry's dire straits is on us and our unwillingness to pay for the work journalists produce. We've just grown accustomed to getting our news for free and the longer that we get something for free, the less willing we are to pay for it...If journalists are constantly required to write, edit, shoot videos and tweet, mistakes are going to get made. It is clearly smart for newspapers to expand online. But the danger in doing that is the temptation to gravitate towards getting the most clicks.' Read on...
the guardian:
John Oliver examines journalism's many problems: The blame is on us
Author:
Adam Gabbatt
Mohammad Anas Wahaj | 09 sep 2016
Journalism industry faces numerous challenges and is going through a difficult phase, as comedian John Oliver recently expained in his show on HBO. But there is also a ray of hope as the demand for good content is high and there is need of editorial skills. Journalism aspirants, who aspire to be Bob Woodward or Carl Bernstein, may not feel happy about it though. Kayvan Salmanpour, chief content officer at digital marketing agency iCrossing, says, '99% of brands struggle with content because they publish without an editorial mindset. So I think (editorial is) hugely important - now more than ever.' He explains what brands can learn from media companies when it comes to content and suggests the following - (1) Hire an editor in chief who can have ultimate control of the content produced and can assure it's quality. Content represents the brand. (2) Create an editorial mission statement before anything else. There is need for clarity of objectives and everyone in the organization should be aligned to it. (3) Put the audience first as compared to brand/product first. Create content that is audience focused. Find the intersection between what the audience wants to read and what the brand stands for. (4) Don't try to be everything to everyone. Good content fits seamlessly between the brand and its target audience. It may even require conducting psychographic studies of the target audience and thinking about their habits in excruciating detail. Read on...
The Drum:
Journalists, take heart - Content marketing needs you
Author:
Lisa Lacy
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