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Industrial & Product Design

Mohammad Anas Wahaj | 29 jun 2015

Developing a design ecosystem in India is critical for the effective implementation of the 'Make in India' concept. Recent announcement by the Government of India regarding smart cities and housing for all by 2020 will provide a boost for the design industry. In an interview, Pradeep Nair of Autodesk, explains how his company would participate in 'Make in India' and Digital India' initiatives, what are opportunities in India in the design space and how the company plans to evolve in the Indian market in future. According to him, 'Our go-to-market strategy constitutes of having a strong and expansive partner ecosystem spread across multiple cities. With the aim of democratising technology, we provide the best of design innovation solutions to large, mid-size and SMBs. We also ensure that our partners are trained requisitely with the apt skills to provide these solutions to the customers.' While mentioning the company's focus in India he explains that automobile design, manufacturing, architecture, infrastructure and the media & entertainment sectors, will be the main thrust areas. He further elaborates, 'We have been advocating Distributed Manufacturing as the key to the Next Industrial Revolution and encouraging companies, individuals to developing groundbreaking hardware, software, materials, marketplaces and maker spaces through 3D technology.' He sees cloud as the future of design. According to him, 'Leveraging the power of cloud can help in democratising design technology and enable the future of making things. Every software provider, whether it be design or IT, is undergoing a massive transformation where users are opting for cloud as the preferred platform for computation. Pervasive connectivity enabled by software that tap into cloud, lets project teams tap expertise globally...we're seeing the digital and physical sides of products and projects become more deeply entwined. Autodesk will be playing a pioneering role in driving this evolution by harnessing the power of cloud, leverage connected desktops and cloud experiences tailored for designers, engineers, visual artists worldwide.' Read on...

The Financial Express: We see cloud as the future for the design industry - Pradeep Nair
Author: Sudhir Chowdhary


Mohammad Anas Wahaj | 11 jun 2015

Companies are targeting their product and service offerings to the growing Millennial market. Pew Research predicts that this year Millennials, with 75 million people in US under 34, will overtake the Baby Boomers. But the question is: Should the companies consider Millennials as homogeneous entity and design their products and services accordingly? Authors, Timothy Morey and Allison Schoop of frog (a global product and strategy design firm), argue that to design offerings with exclusive focus on generational cohorts will result in meaningless or potentially damaging outcomes. There is little that unites them totally. According to them, 'A better approach is to design for archetypes that are representative of certain attitudinal and behavioral traits, and then combine these with social, market and emerging technology trends-all things that transcend age or generation. Defining an ideal customer for a potential product or service using broader human themes allows you to create solutions that resonate with a larger group of people.' They further explain, 'Far too many companies take a "product-out" view of segmentation, where they essentially ask their customers to line up around their products by demographics such as age or income. They should take an "outside-in" view that orients its products around their customers' attitudes and behaviors instead. Meeting the functional and emotional needs of a group of people is much more likely to generate transformative results than targeting a generational cohort with tenuous links.' Read on...

Harvard Business Review: Stop Designing for Millennials
Authors: Timothy Morey, Allison Schoop


Mohammad Anas Wahaj | 22 mar 2015

The Dutch industrial and product designer, Hella Jongerius, is critical of design purely by profit, design without conscience and design without awareness. She advocates more holistic approach to industrial design with focus on quality and practical economics. She argues that design shouldn't view objects as isolated items and should interrogate their relationship with people. She suggests 6 steps for industrial designers to achieve this objective - (1) Design the materials. (2) Keep the design process hands-on. (3) Celebrate imperfection. (4) Make use of archives. (5) Have a signature style for differentiation and recognition. (6) Research extensively. Read on...

MarkLives: Hella Jongerius calls for new industrial design values #designindaba
Author: Herman Manson


Mohammad Anas Wahaj | 26 feb 2015

Designing for Internet of Things (IoT) is pushing the boundaries for designers and engineers to experiment and evolve out of their specific roles. Martin Charlier, design consultant and co-founder of Rain Cloud, provides his perspective on the future of interfaces and how to design for IoT. According to him, 'Products in today's world, especially, need to be thought about from variety of angles. A designer has to consider both the looks and working of the product while designing.' He stresses the importance of symbiotic nature of interaction design and service design. On working of cross-disciplinary teams, he says, 'Every field needs to know a little bit, have a basic understanding, of the other side... The key, though, is that they started working as one team together, before splitting up into their respective domain areas, so that there was a joined vision.' While discussing the role of human values in IoT design, he suggests, 'Designers need to start thinking about how they change people's behaviors and affect their lives.' Read on...

O'Reilly Radar: Design to reflect human values
Author: Jenn Webb


Mohammad Anas Wahaj | 24 jan 2015

Apple Inc. is associated with the best designed world-class products. It's a result of extraordinary design process that they apply before their products reach the hands of their customers. Here are few product design lessons from Apple - (1) Quality counts at every stage of product development and customer experience. (2) Embrace change and continuously iterate, evolve and develop new products. (3) Stay ahead and provide new to market technologies within compelling new products people need. (4) Whole widget, meaning owns the primary software technology giving it the flexibility to introduce new solutions and add new features over time. (5) Riding without wheels, meaning the robust, inventive and long design process that takes time to launch new to market product categories. (6) Take risks, embrace failures and learn. Apple understands the value of process innovation in order to maintain its design lead. (7) Thoroughly understand the various elements of the innovations process like use of advanced new materials and technologies etc. (8) Deeply complex but simple to users. Develop products so that they work intuitively. (9) Customers count at every stage. (10) Consistency across every strand of the user experience. Read on...

Computerworld: Apple's top 10 tips for great product design
Author: Jonny Evans


Mohammad Anas Wahaj | 30 dec 2014

User Interface (UI) design is undergoing innovative evolutions and providing effective and efficient machine interactions with humans and better control. In 2014, mobile software tried to balance simplicity and power, connected and networked devices worked more harmoniously with other machines and devices, and touchscreens seemed to have their limitations. Following are some of the best UI design ideas of 2014 - (1) Lollipop's Lock Screen Notifications (Google's Material Design concept) (2) Texting From Everywhere (3) A Smart Touchscreen for Cars (4) Physical Interfaces for Flickr and Google Street View (5) The Death of "Shake to Send Feedback" in Google Maps (6) Inbox Makes Email Saner (7) Instant Hotspot, the Unsung Hero of Continuity (8) A Key Rack That Bugs You Into Doing Good (9) The Rise of TouchID. Read on...

WIRED: This Year's 8 Smartest UI Design Ideas
Author: Kyle Vanhemert


Mohammad Anas Wahaj | 29 nov 2014

In the world of ever changing expectations of customers for meaningful product experiences, designers have to bring emotions, empathy and sensitivity into their designs. Technology is often a facilitator but not everything in the design process. Sohrab Vossoughi, President & Founder of Ziba, as a participant of the panel discussion on 'The Future of Product Design' alongwith Allan Chochinov of the School of Visual Arts and Core77, Aura Oslapas of A+O, and John Jay of Wieden + Kennedy, explores and evaluates the evolution of product design since the time they entered the profession. They all agreed that the real expertise of product designers is not in the mastery of latest computer-aided tools and technologies but their ability to identify needs, create meaning and form a thoughtful point of view on what a design should do... and why. Five important themes emerged out of the panel discussion regarding the direction in which product design would go in the next 30 years - (1) The product is rarely just physical anymore. (2) As more services go digital, real world experience becomes more meaningful. (3) Consumers expect better design across the board. (4) Improved tools make us more efficient, not more effective. (5) Tomorrow's crucial design skills will be empathy and translation. Read on...

Core77: Expectations and Empathy: The Future of Product Design
Author: Sohrab Vossoughi


Mohammad Anas Wahaj | 24 jul 2014

Innovation has been considered as a critical component of the strategies of most companies and to achieve it they have tried to transform and eliminate activities from their product development process (PDP). Is this is the better approach? Probably not. Bradford Goldense, an expert in product management & development, suggests ways to improve and build innovativeness into the PDP itself - (1) Companies should add innovation activities at appropriate places in their PDP. (2) Companies should emphasize existing activities that spur appreciable innovative thinking. Moreover there are a variety of soft, quantitative and algorithmic tools, that are available in the market to boost innovation. He suggests selection of three tools spanning incremental to breakthrough innovation, reguired to be used at key points in the concept, definition and design phases, chosen by the nature of the product being developed. It is also found that some deterministic tools spur more innovative thinking than others. Research of 200 companies provides insights into which PDP activities out of the total 20, scored the highest innovation benefits. These were - Requirements definition; Product specifications; Technical feasibility analysis. Some other activities that were closely behind were - Concepting/Concept engineering; Voice of the customer; Market definition. Read on...

machine design: Making Product Development More Innovative
Author: Bradford Goldense


Mohammad Anas Wahaj | 12 apr 2014

Jonas Damon, the Creative Director of frog, shares his views on 'traditional' (or outdated) forms and materials, user experience and the relevance of Dieter Ram's 'Ten Principles of Good Design' in today's world of design. According to him - 'Honesty' in design in the past was expressed by skilfully skulpting with and around a given product's physical conditions, rather than just hiding or disguising these. While these days 'honesty' is more complex and difficult to design for, as it's about the tangible aspects of the brand the product embodies. Traditional forms and materials have cultural value because of their iconic, built-in character; Hardware is an integral part of user experience. A true UX is multi-sensory. Industrial design has become richer since 'living technology' is being considered as a material. 'Living technology' represents those elements that bring objects to life, that make them animate and tie them to other parts of the world around us; Dieter Ram's principles are still relevant but some may not reflect today's times like 'Good Design is Unobtrusive', 'Good Design is Thorough to the Last Detail', 'Good Design is as Little Design as Possible'. Moreover a new design principle may be included, 'Good Design is Inclusive', as it would be more appropriate to current times. Read on...

Core77: Industrial design in the modern world: Short doc and exclusive interview with the 'frog' creative director Jonas Damon
Author: NA


Mohammad Anas Wahaj | 12 mar 2014

Wearable devices have the potential to become a part of human lifestyle, but for their sustained use they should be able to induce long-term healthy behavioral changes in users. According to Michael A. M. Davies of MIT, companies developing wearables have to understand the importance of three factors of behavioral science - habit formation, social motivation and goal reinforcements - to overcome the challenge of sustained engagement and provide long-term health benefits. Research by Endeavor Partners found that 1/10th of the US comsumers above the age 18 owns a modern activity tracker but half of them no longer use it. A large percentage of wearable devices have fatal user experience flaws and fail to fulfil one or more of the nine baseline criteria of product design (selectability, design, out-of-box experience, fit/comfort, quality, user experience, integration ability, lifestyle compatibility and overall utility). For successful and effective wearable devices and related services, companies have to incorporate the insights provided by the science of behavior change. Read on...

VentureBeat: How to make wearables stick: Use them to change human behavior
Author: Michael A. M. Davies

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