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Headlines
Infographic: Design That Evolves With Users: The History of Samsung Design Identity | Samsung Newsroom, 16 apr 2024
How Virtual Reality Could Transform Architecture | TIME, 16 apr 2024
Ecology, Economy and Equity - the three Es of hospitality design | Hotelier India, 16 apr 2024
Emerging Trends In Design Study | The Free Press Journal, 15 apr 2024
Design-driven demand: Global architects sought in India's luxury real estate | The Times of India, 15 apr 2024
What's [biophilic design' and how can it benefit neurodivergent people? | World Economic Forum, 15 apr 2024
Using new tech to communicate engineering design | University of Illinois Engineering News, 11 apr 2024
25 Examples Of About Us Pages For Inspiration | Search Engine Journal, 01 apr 2024
Understanding the Role of AI in Generative Engineering Design | ARC Advisory Group, 15 mar 2024
Explore the Top 10 Industrial Design Trends in 2024 | StartUs Insights, 14 jan 2024
June 2018
Mohammad Anas Wahaj | 24 jun 2018
Logos are a brief visual representation of what the brand is all about. They help brands connect with customers and a memorable logo make it easier to do so. According to Siegel+Gale's 2015 study, 'Logos Now', memorable logos are 13% more likely to get consumer attention and 7% more likely to make them want to learn more about the brand. Ross Kimbarovsky, founder of Crowdspring, runs one of the world's leading marketplaces for crowdsourced logo designs, web design, graphic design, product design, and company naming services. Following are five things he recommends all organizations to do before hiring someone to design (or redesign) their logo for optimal results - (1) Your brand has to come before your logo: 'Your logo must derive meaning from your brand, not the other way around. Before a logo can communicate anything about your brand, you will need to better understand your brand. What values, practices, benefits, products or services set your company apart and make it unique?' (2) Assess what styles you like and don't like: 'New design trends and fads in logo design appear every year and not all designers can effectively incorporate popular trends and avoid the fads...Spend some time looking at various styles and build up a list of what you like and don't like.' (3) Decide what you are willing to pay: 'Pre-made logos is a terrible idea that will actually harm your business in the long run...it's not possible for a client to get a great logo for less than several hundred dollars. There's simply not enough incentive for a designer to spend time creating a custom design unless they get a reasonable fee for their work.' (4) Write a stronger 'project brief': 'The project brief can make or break a project...Most designers have limited time to do their work, so they will be picky when choosing which clients to work with...Help designers understand how you see your company or your products...Define the problems and define your goals: designers are problem solvers.' (5) Decide who will make the final branding decision: 'One person should own this process and be able to make the final decision...Pick a group of 2 or 3 people whose opinions you trust, whether in-house or not. In fact, people outside your company can often be better at this than insiders.' Read on...
Forbes:
5 Things You Absolutely Must To Do Before You Design Your Logo
Author:
Kate L. Harrison
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