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May 2020

Mohammad Anas Wahaj | 31 may 2020

During Covid-19 related lockdown many countries faced issues related to providing food to where it is needed the most. There were huge challenges in food distribution and logistics from farms to markets to homes. In many cases farmers had to dump their produce due to the broken supply chain. Moreover, farmers lacked the resources to transport their produce themselves as markets were unwilling to buy that at reasonable price. Amid all this, in Philippines, one social enterprise led by Cherrie Atilano has found a way to get food from farms to consumers and enabled farmers sell their produce that otherwise would have been wasted. Agrea, her social enterprise, in normal times intended to end rural poverty by helping farmers move from subsistence to small-scale commercial farming. But, during pandemic crisis farmers and the food distribution networks collapsed, so Ms. Atilano started #MoveFoodInitiative to overcome the produce dumping by farmers. She used her extensive network to appeal to private truck owners to help ship the food to consumers in towns, villages and the capital. In addition to moving fruits from farmers to families, the initiative is also donating food to community kitchens set up to feed frontline medical staff treating people with coronavirus. 'Movers', as the workers associated with the project are called, have created impromptu community fresh food markets at various locations. Ms. Atilano also plans to encourage the development of urban farms and says, 'It is time to learn how to produce food near to you. This is the new normal that we need to prepare for.' Dom Hernandez, COO of Philippine fast food chain Potato Corner, is another entrepreneur helping to get food from farms to urban consumers. He has set up a scheme to allow farmers in his home province of Benguet to sell directly to consumers through the use of social media and his family owned bus network. Read on...

World Economic Forum: This entrepreneur is helping farmers get food to consumers during lockdown
Author: Douglas Broom


Mohammad Anas Wahaj | 26 may 2020

CSR (Corporate Social Responsibility) spend is mandatory for certain profitable corporations in India. Most businesses are strategically utilizing their CSR funds. Moreover, Covid-19 pandemic and subsequent directive by government for corporates to participate in Covid-19 relief as part of their CSR activity, has prompted companies to innovate their CSR spends. Gaurav Patra, founder of Value360 Communication, explains how marketers are utilizing the challenge posed by Covid-19 as opportunity to strengthen their brands by strategically focusing on CSR to support society and connect with communities. He says, 'In this hour of global crisis, various marketers are stepping up and aligning their strategy in line with the announcements made by the government. Brands should take this as an opportunity to look inward and be as resourceful as possbile towards the cause. Many companies and businesses are donating certain amounts to the 'PM Cares Fund' formed by the Government of India, while others focus on facilitating vital necessities like masks, sanitizers, gloves, medicines, food to the underprivileged, health institutions, hospitals, etc. Marketers and brands are also committing a certain portion of their CSR funds towards Covid Fund. They are also placing health check-up camps in tier-2 cities in order to help migrants get tested first hand. Few brands have also come forward to manufacture ventilators, sanitizers, thermal testers, drones lending assistance to the government in combating this pandemic situation.' Companies are utilizing various media channels like print, television, social media etc to create awarenesss and educate the masses through creatively designing campaigns with Covid-19 theme. Mr. Patra suggests, 'Given the scale and urgency of the situation, brands should co-create their solutions as an effective response to Covid-19 outbreak. Together, through the right channel, one voice, we can safeguard our nation and help fight this global pandemic.' Read on...

Business Insider: How marketers are now focusing on CSR in current COVID-19 situation
Author: Gaurav Patra



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