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March 2020

Mohammad Anas Wahaj | 28 mar 2020

According to the Global Entrepreneurship Monitor's (GEM) 2019-20 Global Report, more than 40% of entrepreneurs in 35 of 50 countries agree or strongly agree that their motivations to launch a business are to make a difference in the world. Fifty economies participated in the GEM 2019 Adult Population Survey (APS) and more than 150000 individuals took part in extended interviews as part of the research. Entrepreneurs are trying to blend profits with social good and environmental sustainability, giving rise to innovative business models. In 2006 a company called TOMS popularized social entrepreneurship with a 'One For One Model' to provide a free pair of shoes to someone in need for every pair purchased. Jake Strom, co-founder of TOMS, now invests in and consults companies that intend to incorporate social business models into their existing businesses. He termed this as 'Profit + Purpose Model' that encourages for-profit ventures with deeply woven social benefits. Following are key takeaways from this approach - (1) Create Evangelists, not Customers: Company's story is key branding element. Emphasize the social good aspect to inspire customers to become brand champions. It eventually becomes a competitive advantage. (2) Popular Perception Has Shifted: The idea that a for-profit business could do well and do good at the same time has become substantially acceptable. Profit + Purpose model will further grow in future. (3) Purpose-Driven Brands Can't Take Shortcuts: Effective business planning is essential. Do whatever is needed to provide best products and services and work to gain profits. Purpose would provide added motivation. (4) Think Long-Term: Balance the demands of Profit vs. Purpose. Making a sincere effort to put people, planet and long-term sustainability before short-term gains. (5) There is Never a Perfect Timing: The great idea to do good shouldn't wait. Start with whatever knowledge, resources and expertise is available. Keep learning, growing and evolving along the way. Scale-up when the concept is proven in the market. Read on...

Entrepreneur: 5 Takeaways From an Entrepreneur's Profit + Purpose Social Business Model
Author: Jared Polites


Mohammad Anas Wahaj | 09 mar 2020

Empowering women and girls in rural India is a necessity that can't be ignored. Initiative taken by Gurdev Kaur Deol of Ludhiana (Punjab, India) is trying to achieve it by a self-help group (SHG). She is marketing their produce through Farmer Producer Organisations (FPOs) and making them self-reliant with sizeable income. There are other nonprofits that are transforming lives of women and their families by engaging in various ways. Ms. Kaur says, 'Initially, I formed SHGs involving 15 rural women...Later, I made 'Global Self-Help Group FPO' which is now engaged in production, manufacturing, processing and marketing of food processing items such as pickles, squash, honey besides staples. Currently, we have 300 farmers with 50% of them being women.' Deepika Sindhwani, president of NGO Mahila Kalyan Samiti, says, 'These rural women are talented and need guidance. We have formed 350 SHGs...We have imparted them training in phulkari, jute bags and food processing.' National Bank for Agriculture and Rural Development (NABARD) is also assisting through SHG Bank Linkage Programme by providing credit, skills and micro entrepreneurship development training. J. P. S. Bindra of NABARD says, 'During the past one decade, we have also started forming Farmer Producer Organisations (FPOs) to increase farmers' income. A few of our FPOs have successful women farmers.' Read on...

The Tribune: Self-help groups empowering rural women in Punjab
Author: Vijay C. Roy



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