July 2017

Mohammad Anas Wahaj | 31 jul 2017

2017 'Consumer Email Habits Report: What Do Your Customers Really Want', a study of 1003 online respondents commissioned by Campaign Monitor and conducted by Market Cube, finds that nonprofit email marketers are lagging behind peers, and the preferences of constituencies, in their ability to provide personalized, relevant messaging. 81% of consumers in the report want touches of personalization in emails they receive from nonprofits. In terms of relevancy of emails to supporters and potential supporters, nonprofits lag behind substantially with only 42% respondents stating that they regularly receive relevant emails. Andrea Wildt, chief marketing officer for Campaign Monitor, says, 'Email personalization can be based on either personal demographics or behavior - how an individual is interacting with an organization...personally relevant emails resonate better with recipients - building a trust that is sometimes hard to foster when recipients are bombarded with so many contacts from so many senders.' According to Ms. Wildt, 'Nonprofits struggle to provide personally relevant emails due to overall lack of ability to capture data and use that data to segment. Resources available to nonprofits are often far more modest than those of retailers.' Further complicating matters for nonprofits is the disparate ways various age groups interact with emailed material. Ms. Wildt suggests, 'Nonprofits must take a multi-pronged approach to marketing (using different tactics/strategies/technologies to target specific age groups)...They are just not quite as mature at leveraging some of the technology. There is so much noise that nonprofits really need help cutting through. The competition for donors' wallets is still fierce.' Read on...

The NonProfit Times: Marketers Not Giving Consumers What They Want
Author: Andy Segedin

Mohammad Anas Wahaj | 30 jul 2017

According to 'Instructional Design Report 2016' funded by the Gates Foundation, there are 13000 instructional designers in US. The field is increasing in popularity as online education proliferates and the need to translate content into digital forms rises. Designing online learning experiences is becoming essential to training employees, mobilizing customers, serving students, building marketing channels, and sustaining business models. Instructional design has deep roots in distance education, human computer interaction, and visual design. Contemporary instructional design sits at the intersection of three core disciplines: learning science, human-centered design, and digital marketing. Following are some lessons and resources for those starting out in the field of instructionl designs - (1) Start with a deep understanding of your learners: Start by developing an Empathy Guide similar to one put together by Stanford d.School or reviewing the free book 'Talking to Humans' by Giff Constable; Conduct observations and interviews with target learners; Synthesize finds into learner archetypes; Test instructional concepts and product ideas by building rough prototypes; d.School 'Protyping Dashboard', Design Thinking process courses by IDEO.org or free resources offered by IDEO's Teacher's Guild. (2) Ground yourself in the fundamentals of learning science: Research on learning and teaching; 'The ABCS of How We Learn', a 2016 book by Daniel Schwartz; 'How People Learn', the 1999 foundational text edited by John Bransford, Ann Brown, and Rodney Cocking; Online Stanford lectures on Education's Digital Future. (3) Determine the 'powerful ideas' you want to teach and build your curriculum using backwards design: For education technology read Seymour Papert's 'Mindstorms: Children, Computer and Powerful Ideas'; Then use 'Understanding By Design Framework' (ascd.org) to structure your curriculum. (4) Go study other great teachers and other great learning experiences: altMBA program by Seth Godin that runs using Slack; Angela Duckworth's delivery of messages on camera; Animations produced by Amnesty International; Interactive lessonas produced on Oppia; Screen-based technologies produced by groups like Paulo Blikstein's Transformative Learning Technologies Lab; Explore multiple approaches from diverse instructional materials available online. (5) Get a lay of the technological landscape, but don't let your LMS hold you hostage: Get familiar with various platform options, particularly with most popular ones - Coursera, Udacity, Udemy, and EdX; Check out the list of global MOOC platforms curated by Class Central; Read some critical perspectives from the likes of Digital Pedagogy Lab or the MIT Media Lab; Check out the blogs of online learning pioneers like Connie Malamed. (6) Don't try to migrate an in-person experience into an online format: Read 'Rethinking Education in the Age of Technology' by Allan Collins and Richard Halverson; Explore perspectives and research of Mitch Resnick and the late Edith Ackermann of the MIT Media Lab. (7) If you build it, they won't come. Understand the fundamentals of digital marketing: Check out blog post of Alex Turnbull (Founder of Groove) that explains 6-step marketing strategy for selling online course; Udemy has also created a great toolkit to help online course instructors market their learning experience. (8) Collect student feedback. Iterate. Share what you learned. Read on...

EdSurge: A Starter Kit for Instructional Designers
Author: Amy Ahearn

Mohammad Anas Wahaj | 26 jul 2017

Richard J. Weller, professor of landscape architecture at University of Pennsylvania, and team of academics have created an online project called 'Atlas for the End of the World', a collection of maps and graphics to help viewers see where and how urbanization is in conflict with biodiversity. According to Prof. Weller, 'We mapped that interface between urban growth and the world's most valuable diversity...That conflict is bloody, it's disastrous, it's happening all over the world.' The project is an answer to Ortelius's 'Theatrum Orbis Terrarum' (Theatre of the World), printed in 1570 and thought to be the first modern atlas. Prof. Weller hopes that by 'mapping the intricacies of ecological conflict...architects, designers, and others can help create more ecologically sustainable relations between people and the planet.' Read on...

Nonprofit Quarterly: Data Activists Map the World's Ecological Conflict
Author: Cyndi Suarez

Mohammad Anas Wahaj | 25 jul 2017

Technology is taking away traditional jobs from many industries. Even the workers in technology intensive graphic design sector face challenges from online artifical intelligence (AI) platforms that provide graphic design services. Canada-based Logojoy is one such platform providing personalized graphic services for small businesses, startups and entrepreneurs. It's AI platform is intuitive and mimics the process of working with human graphic designer. Dawson Whitfield, founder of Logojoy, says, 'The magic of Logojoy is the groundbreaking algorithm, user-friendly interface, and premium design ingredients. Logojoy has close to 1000 design rules built into its algorithm.' According to EY's recent 'Millennial Economy Report', 72% of new businesses do not have the funding for graphic design services. Mr. Whitfield adds, 'As a graphic designer, many of my clients were looking for budget solutions for their businesses, so this is when I realized I could help a lot of people in the start-up and SMB spaces with this software.' Read on...

ITBusiness.ca: The next job being eaten by AI: Graphic Design
Author: Mandy Kovacs

Mohammad Anas Wahaj | 24 jul 2017

Time management is a critical component of work-life balance. Content marketing is a busy and stressful job. Following are valuable tips for content marketers - SETTING THE STAGE: Make a plan before you start creating content; Use to-do lists; Set clear goals; Know who your audience is. INCREASING PRODUCTIVITY: Work when you feel alert and creative; Do similar tasks in groups; Do one thing at a time; Reuse your content; Take breaks. USING TIME WISELY: Find productivity tools that work for you; Automate chores; Delegate when it's appropriate; Prioritize tasks that give you the most ROI; Drop unnecessary tasks; Create evergreen content; Spend time on the right social media channels; Curate content; KEEPING THE WHEELS TURNING: Make an idea bank; Have a backlog of content; Listen to your audience; Stay on the same page as the rest of your team. Read on...

Search Engine Journal: 21 Awesome Time-Saving Tips for Content Marketers
Author: Amanda DiSilvestro