September 2014

Mohammad Anas Wahaj | 30 sep 2014

Whether you are a big global brand, a B2B enterprise, or a small business, in today's technology powered business world, an effective digital strategy is required to stay ahead and succeed. Aaron Kahlow, CEO of Online Marketing Institute, provides a list with in-depth analysis of essential digital planning ideas that should be kept in mind for the coming year 2015 - (1) Go Big on One Content Idea (2) Use Big Data in Little Ways (3) Make Time for Technology (4) Get Real: Re-Learn Best Practices (5) Target or Die an Irrelevant Death (6) Advertise More, Hope Less (7) Invest in Yourself, Invest in Your People. Read on...

Business 2 Community: The 7 Essential Digital Planning Ideas for Breakthrough Results in 2015
Author: Aaron Kahlow

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Mohammad Anas Wahaj | 29 sep 2014

The next-generation of social media analytics is moving beyond static engagements like followers & likes. Both digital marketing and customer care are converging on the social media platforms and the marketing strategy need to be based on accuracy and speed by using advanced real-time analytics tools. Futuristic social analytics should be able to highlight who, what and why of the brand's consumer engagement dynamics. This will provide real value to marketers as they are able to measure the campaign effectiveness based on data and ROI. Pernille Bruun-Jensen, Chief Marketing Officer at Netbase, provide examples of what next-generation of social analytics can do for brands - (1) Boost campaign performance in real-time (2) Discover what influences your customers purchases (3) Get an edge on the competition (4) Fix problems before they escalate (5) Learn about customers' interests outside your brand. Read on...

ADWEEK: Next-Gen Social Analytics Are Transforming Digital Marketing
Author: Pernille Bruun-Jensen

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Mohammad Anas Wahaj | 27 sep 2014

Market research, empowered by technology, is now within the reach of even small companies and startups as cost has come down considerably. There are numerous tools and services that are considerably within the budget to do essential marketing research to test ideas, collect data & perform analytics. Customer-centric approach helps companies provide better products & services. Use of right information assists to structure business model, shape marketing campaigns, design products and markets, in a way that efficiently serves customers and grows the business. Here are some of the ways in which market research helps businesses - How market research intersects with content & SEO: In the online world, analytics & traditional market research are converging to provide data-driven business decision making; Launching a market research initiative to support your digital marketing campaign: Two main focus (Decoding your audience's most urgent concern. Focusing your content). Important information gathering techniques (Keyword Research. Website analytics. PPC-based research. Auditing existing buyer data. A/B testing); What's the role of competitor research: Understand competition's positioning and unique selling proposition. In SEO, it is about understanding competitor's online presence, content strategy, target keywords, link porfolio, social media presence etc; Market research impacts your product or service mix: Concept testing the product ideas with public before investing in it. Determine purchase intent and market potential; Optimal use of data collection and analysis: Take a lean approach to data collection advocated by Eric Ries in 'The Lean Startup' to perform the right amount of data analytics based on the requirement. Read on...

Forbes: Why Knowing Your Audience Is The Key To Success
Author: Jayson DeMers

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Mohammad Anas Wahaj | 24 sep 2014

To be a better business leader, either of a small company or a big corporation, it is essential to have a positive influence, effectively manage human relationships and get the work done through exemplary behavior. Business leaders have to be clear about who they are and want to be, what they stand for and how they emotionally connect with people. They have to develop their 'personal brand' by using the right tools and methods. According to branding expert, Glen Campbell of Brandheart, 'Personal branding is not about the external manifestation, what you wear and your style and manner. Well before that it's about the internal drivers that increase self-awareness and self-control; that enable a leader to consistently respond as their best self.' The methods that he uses to build personal brand for clients is through asking the five basic questions and finding answers to discover their best self - (1) Who is your current real self? (2) Who is your ideal self? (3) Why do you need to change? (4) How do I become my best self? (5) Who can help? Read on...

Huffington Post: The Basics Of Personal Branding - Five Simple Questions Before You Start
Author: Brian Horn

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Mohammad Anas Wahaj | 23 sep 2014

Professor Brian Wansink of Cornell University, has been conducting research on eating habits and behaviors of consumers through his Food and Brand Lab, which he founded in 1997 while being at University of Illinois at Urbana-Champaign. His new book 'Slim by Design: Mindless Eating Solutions for Everyday Life' is just published and focuses on understanding surrounding and environment at five places - home, favorite restaurants, favorite grocery store, work-place, children's school - that influences eating behaviors and find solutions by designing them in such a way that encourages healthier eating habits. According to him, 'It's easier to become slim by design than slim by willpower.' Here are nine recommendations from him while doing a kitchen makeover - (1) Move healthier foods to visible spots (2) Make tempting foods invisible and inconvenient (3) Declutter your kitchen (4) Make your kitchen less friendly for lounging (5) Think twice before buying big packages of food (6) Use smaller serving bowls and spoons (7) Use smaller, narrower drinking glasses (8) Serve food from the counter or the stove (9) Avoid doing other activities while eating. Read on...

USA TODAY: 9 ways to lose weight by rearranging your kitchen
Author: Nanci Hellmich

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Mohammad Anas Wahaj | 18 sep 2014

Public relations (PR) is an effective marketing tool that creates and manages perception and reputation of companies, organizations, governments and individuals through the use of various media. Over the years PR has evolved as a result of technological advancements and other socio-economic drivers. So it becomes imperative for both startups and established companies to understand and effectively face & manage this ever changing PR landscape. Rebekah Iliff, Chief Strategy Officer of AirPR, identifies 7 important shifts that have transfromed PR and continue to impact PR industry - (1) Every aspect of PR is driven by data: Big data to craft a compelling narrative (2) The evolution of pitching: No more mass emailing pitches (3) The numbers rule: Measurement & analytics driven PR (4) The definition of "influence": Use of digital influencers & well-trusted & connected people on social media (5) PR's trans-functional role: Publicity is only one aspect of PR (6) Reading remains fundamentally important: Reading & research for intelligent & informed recommendations (7) Strategic content targeting is mandatory: Understand the significance of great writing and visually compelling & engaging content alongwith right placement. Read on...

Entrepreneur: 7 Big Changes in the PR Landscape Every Business Should Know About
Author: Rebekah Iliff

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