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Headlines
Navigating The Digital Marketing Landscape: Effective Strategies For Today's Market | Forbes, 16 apr 2024
'Emails Work!' This Entrepreneur Says Email Marketing Is Still the Best Way to Connect and Sell. Here Are His Top Tips | Entrepreneur, 16 apr 2024
CONNECTING WITH CUSTOMERS—WHY BRANDS SHOULD SHOW FLAWS AND VULNERABILITY IN THEIR MARKETING | AdAge, 16 apr 2024
Diversity of India missing in advertising: ASCI-UA report | The Economic Times, 16 apr 2024
US Retail Loyalty Programs: Decoding Consumer Behavior To Build Lasting Relationships | Coresight Research, 16 apr 2024
How's you bank's customer service? Study suggests it could be better | Consumer Affairs, 16 apr 2024
DIY PR: 11 Public Relations Solutions for Small Businesses | Business News Daily, 12 apr 2024
Why branding matters for governments: Five minutes with graphic designer Paula Scher | Global Government Forum, 11 apr 2024
Ethical marketing in the digital age: Balancing innovation with integrity | ClickZ, 13 mar 2024
Leveraging machine learning for predictive analysis in customer satisfaction surveys | Data Science Central, 01 mar 2024
February 2014
Mohammad Anas Wahaj | 23 feb 2014
Content Marketing Institute defines 'Content Marketing' as "Marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action." Over a period of time the content has grown enormously in all media like internet, TV etc and so do challenges related to differentiating and competing on the basis of content for brand development. In the article author provides strategies to have effective content marketing on the internet - First, Stop Calling it Content (brands need to become publishers); Define Your Mission (for successful brand publishing define what is being offered to the world); Strive to Hold Attention, Not Grab Attention (think in terms of delivering experience that not only brings the users back but also motivates them to share the content with their circles); Creating a True Value Exchange (focus on value proposition to the world alongwith the specific benefits of the brand to users); Forget About Content Strategy and Focus on Content Skills (develop skills that provide useful and meaningful content experience). Read on...
Forbes:
How To Do Content Marketing Right
Author:
Greg Satell
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