August 2014

Mohammad Anas Wahaj | 31 aug 2014

Presently about 97% of marketers use social media to connect with buyers. But most of them are still trying and experimenting with it to build and develop a personalized, relevant and enjoyable experience for their users. A bad execution of the social media strategy not only affects relationship with the audience but in some cases can cause it to go viral and become a catastrophe. Avoid the following at all cost for effective social media engagement - (1) Being all talk (2) Putting on a one-man show (3) Forgetting to think before you post, share & tweet (4) Thinking all social platforms are created equal (5) Putting your customers on mute (6) Forgetting to be a human (7) Assuming your social strategy works. Read on...

Mashable: 7 Sins of Social Media Marketing
Author: Mike Volpe

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Mohammad Anas Wahaj | 31 aug 2014

'Internet of Things' (IoT) is revolutionizing the way technology pervades human activities. It is the wireless connectivity of myriad devices that people use in daily life and allows for direct transmission and sharing of information over a network. IoT is enhancing connected living and it will transform the way business is done. The following are the five ways it will improve the marketing ROI - (1) Easy exchange of sales data (2) Smarter CRM: Instantaneous customer analysis (3) Devices that know that they are dying (4) Predictive social media (5) Imagine a 100% click through rate (CTR). Read on...

Forbes: 5 Ways The Internet Of Things Will Make Marketing Smarter
Author: Stuart Leung

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Mohammad Anas Wahaj | 27 aug 2014

The increase in the number of nonprofits in the past decade, up by 25% to more than 1.5 million in US, is leading to hightened competition among them to attract donors. They are utilizing innovative methods to efficiently market their cause to attract and retain givers. B2B brands are trying to act like B2C for customer engagements. But they can go a little further and try to emulate the nonprofits to nurture and cultivate passionate and loyal customers. Although the passion that exist for a nonprofit cause is hard to be imbibed in for-profit customers but businesses can learn few lessons from them and try to bring their customers closer to the brand. The four lessons that B2Bs can learn from nonprofits are - (1) How to market to donors (Effective use of social media and crowdfunding sites to get the message go viral); (2) How to build and use advocates (Use of brand advocates and trusted referrers); (3) The importance of transparency and public perception (More transparency and accountability leads to trust. Engagement in social causes and social responsibility creates positive perception); (4) The importance of personality and tone in communications (Nonprofits take on personality attributes to their branding & communication channels - trailblazer, cool, bold, innovative, friendly etc). Read on...

MarketingProfs: Four Things About Branding That B2Bs Can Learn From Nonprofits
Author: Rolf Wulfsberg

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Mohammad Anas Wahaj | 08 aug 2014

With access to 21st century communication and sharing technologies, both brands and customers are connected the way they have never been before. Social media and mobile are transforming the way brands interact with customers. But there are certain basics that remain the same. Companies and brands should emphasise on creating and facilitating communities of interest around them and consistently share and propagate their values through both words and action. Moreover to create lasting relationships the need is also to create a platform that facilitates connections among the consumers with each other. Brands can play a leadership role within the community and must share relevant content and experience that the members can relate to. Marketers have to align themselves with the consumers and help strengthen their bonds with each other. This provides members to talk to each other and discuss and share what is valuable to them. Thus resulting in the most powerful form of marketing. Read on...

Fast Company: WHY BUILDING YOUR BRAND IS ALL ABOUT SHARING YOUR VALUES
Author: Dave Hawley

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