April 2014

Mohammad Anas Wahaj | 21 apr 2014

Online marketing is evolving with variety of latest technologies available to marketers to seek attention of the consumers. Startups with limited budgets have to get the best out of their advertising campaigns. Technologies provide them tools to economize their advertising and also use it in the most effective and attractive way. But most still apply the broadcast standards to these new technology platforms. It is still the 'one-way approach' to advertising. Banner ads and resulting one-way impressions are often the popular online advertising methods and measures. But to involve and engage consumers, it has to become more intuitive and interactive, keeping in mind the user experience and content on the website. Read on...

ventureburn: Catching the eye - online marketing is about starting a conversation
Author: David Ross

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Mohammad Anas Wahaj | 19 apr 2014

According to the recent study by Google and CEB's Marketing Leadership Council, on an average, B2B customers are significantly more emotionally connected to their vendors and service providers than consumers. B2B marketers are trying to update their traditional practices to better connect with the business buyers that are evolving and behaving more like an individual consumer. The recently held 20th Annual ITSMA (Information Technology Services Marketing Association) conference's theme was 'The New Face of Marketing'. The four important observations, based on the presentations at the conference, that provide the current state of B2B marketing are - (1) Marketing is transforming from a cost center to a revenue-generator (2) Business-to-business (B2B) marketing is transforming to business-to-individual (B2I) marketing (3) Sales representative are becoming thought leaders (4) The new marketer is a Poogle (Merging of P&G's and Google's marketing skills) i.e. a composite of the old and the new face of marketing. Read on...

Forbes: 4 Observations About The New Face Of Marketing
Author: Gil Press

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