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Headlines
AI's big bang effect means marketing must evolve or die | MarTech, 01 aug 2025
What Future Trends Are Emerging in AI and Marketing? | Tech in Asia, 01 aug 2025
Why advertising still matters in a skeptical world | AdAge, 01 aug 2025
Gloomy times ahead for European political advertising | Euro News, 01 aug 2025
Is this the dawning of the new age of advertising? | The Drum, 30 jul 2025
Branding Is Leadership: What Modern CEOs Must Understand About Global Brands | Forbes, 24 jul 2025
Stay in the Know: How to Keep Up With Digital Marketing Trends | Business.com, 23 jul 2025
The new marketing war isn't for clicks - it's for memory | Search Engine Land, 10 jul 2025
Creative Collaborators: How AI Is Driving PR Innovation | PRSA, 03 jul 2025
How data analytics can drive retail customer engagement | Retail Customer Experience, 09 may 2025
December 2013
Mohammad Anas Wahaj | 17 dec 2013
A retail industry expert explains how an experience in retail provides lessons that can develop and enhance leadership abilities - Don't just be different, be special (make customers part of your enterprise and delight them so much that they form an emotional attachment to the brand); Pick up the trash (don't hesitate to act on even smaller things if there is a need, become visible to your customers, model the behavior that you want others to follow, develop emotional connect with customers and employees); Don't blow a long-term relationship over a short-term glitch (create clarity around what a customer experience feels like in your context, understand the competitive offerings as the customers are aware too in today's connected world); When your name is on it, you own it (cutomers may not understand the organizational separation of working units so if they see a corporate connection then you should make sure to deliver as corporate reputation might be at stake); Frontline employees are too often undervalued (keep in mind the value of the employees who are at the bottom of the hierarchical pyramid in the organization, understand their needs and ensure their well being with proper pay and benefit policies, training efforts and other support mechanisms). Read on...
strategy+business:
Learning the Leadership Lessons of Retail
Author:
Eric J. McNulty
Mohammad Anas Wahaj | 02 dec 2013
Customer service and support is becoming one of the most critical function of the businesses with advancement in communication technologies, social media and customer awareness. The need to focus on customer satisfaction is essential for customer acquisition, to build long-term relationships and get repeat customers. The article examines customer service trends for 2014 - Self Service; Proactive Support; Technological Domination; The Comeback of the Premium Service; Customers Have a Voice and They Can't Stop Using it. Read on...
Dubai Chronicle:
Upcoming Customer Service Trends for 2014
Author:
NA
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